Einstein Bros.® Bagels Spreads the Love in Portland With Free Heart Shaped Bagels on Valentine's Day

Announces Commitment to The Heart Truth Campaign during American Heart Month

LAKEWOOD, Colo., Feb. 13, 2012 // PRNewswire // -- Einstein Bros. Bagels is offering a sweetheart deal to Portland bagel lovers this Valentine's Day: Free heart-shaped bagels at participating Einstein Bros. Bagels locations in Portland on February 14, 2012. No purchase necessary. Limit one per customer. Available while supplies last.

In addition Einstein Bros. also announced three kettle-style bagel varieties that will be added to the menu. After requesting customer feedback via a Facebook poll, it was determined that Everything, Plain, and Sesame varieties of Kettle-style bagels will be added to the menu at all Portland Einstein Bros. locations by May 31.

"This Valentine's Day, we wanted to find a special way to share our love of Einstein Bros. fresh-baked bagels with our Portland customers," says Jeffrey O'Neill, chief executive officer, Einstein Noah Restaurant Group. "From fresh-baked to kettle-style, thin to gourmet-topped, we pride ourselves in offering a variety of bagel styles, and this Valentine's Day, we are excited to add heart-shaped to the list."

The heart-shaped bagel is also a reminder that February is American Heart Month. During this month, Einstein's will donate a portion of proceeds up to $15,000 from Bagel Thintastic Sandwich Combos to The Heart Truth, a campaign designed to increase awareness about heart disease among women and to encourage them to take steps to reduce their risk.

"Einstein's is committed to offering healthier choices," said O'Neill. "We have a number of heart healthy options that are lower in calories and fat, including our bagel thin breakfast and lunch sandwiches."

Portlanders can get their free heart-shaped bagel at the following locations:

Beaverton, at 11625 SW Beaverton Hillsdale Highway (503) 643-2334

Hillsboro, at 1897 NW 188th Avenue, near Cornell Road (503) 629-9059

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros. and Noah's New York Bagels® brands and primarily franchises locations under the Manhattan Bagel® brand. The company's retail system consists of over 770 restaurants in 39 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

SOURCE Einstein Bros. Bagels

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