February 14, 2012 // Franchising.com // LOUISVILLE, KY - Everyone loves a good secret, especially when it's fresh. To celebrate the freshness of its world-famous chicken, Kentucky Fried Chicken is letting its social media fans in on more secrets than the 11 herbs and spices that make up its famed Original Recipe®. Beginning today, KFC will give away hundreds of gift certificates to fans who stay alert to posts from KFC's Twitter handle (@kfc_colonel) and Facebook page (www.facebook.com/KFC).
From today until the end of February, @kfc_colonel will issue 20 tweets at random times (some tweets will also be posted on Facebook), and each one will contain a link to a secret page on KFC.com. The first 50 people to enter a valid email address into the page will be rewarded with a $5.00 gift certificate to enjoy a meal at KFC.
"At KFC, we're all about serving fresh whole chicken that's never frozen, and this is a fun way to remind people of that freshness," said John Cywinski, President of KFC. "Fans who stay fresh and alert as they follow 'The Colonel' on Twitter and Facebook will earn some of our famous Original Recipe. We won't be announcing the schedule of tweets, so our fans are going to have to stay sharp in order to be among the first to find out how to win."
KFC's whole chicken is delivered and prepared fresh by real cooks in our restaurants from coast to coast, using our famous secret recipe developed by Colonel Sanders, and served fresh and delicious.
KFC's Colonel Harland Sanders debuted his secret Original Recipe® of 11 herbs and spices more than 70 years ago, creating a legendary combination that has since become a favorite of chicken-lovers everywhere. At each of KFC's nearly 5,000 restaurants nationwide, trained cooks freshly prepare Original Recipe, Extra Crispy™, and Kentucky Grilled Chicken® every day.
Visit www.KFC.com for specific details about KFC's line of fresh chicken on the bone. KFC's "Fresh" claim is applicable to its thighs, drumsticks, breasts and wings. Not applicable in Alaska and Hawaii or due to supply shortages. For more information, follow KFC on Facebook at www.facebook.com/KFC and on Twitter at www.twitter.com/kfc_colonel.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Hot Wings, and freshly made chicken sandwiches including the Double Down® and the Doublicious®. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
The Kentucky Fried Chicken concept was pioneered by Colonel Harland Sanders (1890-1980), whose cooking career began at age six. Sanders held jobs ranging from streetcar conductor to insurance salesman, but his cooking skills were a constant throughout his life. In 1930, Sanders operated a service station in Corbin, Ky., and filled the stomachs of hungry travelers who stopped in to fill up their gas tanks. Sanders soon moved his restaurant across the street when he could no longer keep up with the demand from travelers who he had been feeding at his kitchen table. In 1935, the Kentucky Governor made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine. Over the next decade, the Colonel perfected his secret blend of 11 herbs and spices and the basic cooking technique still used at KFC today. When Sanders was 65, a new interstate highway forced the closure of his restaurant and he was left with only his recipe for fried chicken and a $105 Social Security check. The Colonel hit the road and struck handshake deals with restaurant owners who agreed to sell his fried chicken. What began as a dream fueled by the Original Recipe, a no-quit attitude and a Social Security check grew into the world's largest chicken restaurant chain. Until he passed away in 1980 at the age of 90, the Colonel still traveled 250,000 miles a year visiting KFC restaurants around the world.