TCBY Opens New Frozen Yogurt Store In Orange Park

New store marks 30th TCBY location in Florida

SALT LAKE CITY (Feb. 16, 2012) — TCBY (www.tcby.com), the leading frozen yogurt concept, continues to expand its stores in Florida with a new location now open in Orange Park — marking the 30th store in Florida. The new owner is Tommy Douglas, who is opening his first frozen yogurt franchise with TCBY.

The new store, located at Pine Tree Plaza at 410 Blanding Boulevard in Orange Park, is 1,600 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 12 available flavors and mixing in a variety of toppings.

“We experienced tremendous growth in Florida in 2011, and we expect continued success this year,” said Tim Casey, CEO of TCBY. “Our Florida locations continue to perform very well, and we attribute this in part to the locals who have embraced our healthy frozen yogurt offerings. Our Orange Park location is an exciting start to our expansion in Florida this year. ”

For more information, visit www.tcbyfranchise.com.

About TCBY

TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.

Media Contact:

Anne Williams
801-458-3837 (cell)
awilliams@intrepidagency.com

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