Charley’s Rolls out Crispy Beer Battered Fish Sandwich

Sandwich Favorite Offers Customers Lent-Friendly Menu Option

February 21, 2012 // Franchising.com // Columbus, OH – Charley’s Grilled Subs, known worldwide for their signature Philly Steak sandwiches, is giving customers a reason to look forward to Lent this year by unveiling a freshly prepared Crispy Beer Battered Fish Sandwich.

Staying true to the Charley’s signature sandwich style, the Crispy Beer Battered Fish Sandwich will be hot, fresh and made-to-order with two Yeungling beer-battered, wild Alaskan Cod fillets, served on a toasted bun with fresh toppings and a punch of zesty tartar sauce. The sandwich will only be available February 20 through April 8, making this unbeatable combination of savory flavors a perfect choice for all those who celebrate Lent.

Charley’s Grilled Subs is constantly keeping their menu relevant, offering quality and flavorful items that appeal to all consumer palates. The Crispy Beer Battered Fish Sandwich brings the widespread demand of a fish fry together with the unique, light-bodied taste of Yuengling beer, an East Coast classic from America’s oldest brewery just up the road from Philadelphia. Every sandwich on the menu is filled with premium, fresh ingredients. Customers are looking to try new, bold flavors and Charley’s is proactive in responding to customer demands by adding the Crispy Beer Battered Fish Sandwich.

“Charley’s is known for bringing new tastes to market, and our customers won’t be disappointed with our spin on this classic,” said Chung Choe, Charley’s head of Research and Development. “The Yuengling beer batter makes all the difference with our wild Alaskan cod sandwich; the crunch and flavor is amazing. The sandwich itself provides a great addition to our line-up of hot, fresh steak and chicken sandwich creations.”

The Crispy Beer Battered Fish Sandwich will be offered for a limited time only at all Charley’s locations nationwide.

About Charley’s Grilled Subs

Charley’s Grilled Subs is famous for their hot, fresh made-to-order Philly Steak Sandwiches and other 100 percent Certified USDA choice steak, chicken and deli subs, gourmet fries and freshly squeezed lemonade. The company, headquartered in Columbus, Ohio, has more than 450 locations worldwide in 46 states and 16 countries. Founded in 1986, more than 90 percent of all Charley’s Grilled Subs restaurants are run by franchisees. For more information, go to www.Charleys.com.

Media Contact:

Amy Heredia
Fishman Public Relations
847-945-1300
aheredia@fishmanpr.com

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