Dunkin’ Donuts Adds Angus Steak & Egg Sandwich To Hearty Sandwich Lineup
Fans of Dunkin’ Donuts on Facebook can celebrate the new Angus Steak & Egg Sandwich by building personalized, shareable videos to show friends they eat "Like a Boss".
February 28, 2012 // Franchising.com // CANTON, MA – Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today introduced a delicious savory breakfast sandwich, the new Angus Steak & Egg Sandwich. The Angus Steak & Egg Sandwich is made with juicy Angus beef topped with an egg and melted American cheese, freshly served on an oven-toasted onion bagel. A satisfying on-the-go option made to order and available all day long, the Angus Steak & Egg Sandwich is offered for a limited time at participating Dunkin’ Donuts restaurants nationwide.
Dunkin’ Donuts is toasting the arrival of its new, hearty sandwich by helping fans show the world that they’re eating “Like a Boss” when they enjoy the Angus Steak & Egg Sandwich. Starting today, fans who visit the “Like a Boss” tab on Dunkin’ Donuts’ Facebook page (https://www.facebook.com/DunkinDonuts?sk=app_241744825907455) can create a fun and humorous video resume dedicated to celebrating “moments of awesomeness,” complete with engaging music and photos. Based on the idea that eating “Like a Boss” will help them to keep their day running while accomplishing ambitious feats, the video resume will use the fan’s first name and Facebook profile photo, and will randomly populate pictures and qualities highlighting how they’re taking care of business. Once created, fans have the option of sharing their incredibleness with friends via Facebook, Twitter and LinkedIn.
“A big breakfast isn’t always possible when you’re on-the-go, but with our new Angus Steak & Egg Sandwich, our guests can enjoy the full-bodied flavors of a traditional steak and eggs breakfast packed into a portable sandwich any time during their busy day,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands. “In the same spirit of how we help people keep running and make the most of their day with satisfying food and beverages, our ‘Like a Boss’ Facebook promotion offers our fans a fun way to show the world how they take on their day, and celebrates what makes them unique and special.”
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global system-wide sales of approximately $6.5 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.