March 14, 2012 // Franchising.com // LOUISVILLE, KY - - It's not every day that car buffs get a chance to own a true classic, but thanks to KFC, that day will soon arrive. The brand's current commercial focuses on a classic menu item, the Chunky Chicken Pot Pie, and it features a classic car, a beautiful, bright red 1970 Dodge Charger R/T. Now, one lucky fan will have a chance to win that very car in KFC's "Bring Back a Classic" photo contest.
To be eligible to win, fans should visit KFC's Facebook page (www.facebook.com/KFC) and upload a classic "old school" photo. (While on the KFC Facebook page, click on the "Bring Back a Classic" ap to learn more about how to upload your photo.) It can be a true classic picture from the 1970s or one that is simply inspired by that memorable decade. Once a photo is uploaded, it will automatically post to the user's Facebook page and will also be forwarded to KFC. The winning photo will be selected based on creativity, originality and consistency with the KFC brand image.
Online fans have been raving about the car since the commercial began airing in late February. "The Pot Pies are delicious, but my nod goes to the Dodge Charger," wrote one Facebook fan. "I wish I had my Charger back from the 70s," wrote another. And one YouTube commenter recognized the car, and even the look of the dudes in the commercial: "I had the exact same Dodge Charger, mustache and sideburns back in the day." Another added, "Man, that's one sexy 1970 Charger!"
"There are lots of 'classics' in our current commercial, from the Chunky Chicken Pot Pie and the Dodge Charger to the dudes' sunglasses and sideburns," said Jason Marker, Chief Marketing Officer for KFC. "Now, one lucky fan is going to own the very car that has been creating all this online buzz. And no matter what the decade, anyone would look cool pulling up to the KFC drive-thru in that classic ride."
For some classic inspiration before you post your photo, pick up a Chunky Chicken Pot Pie from KFC. It's the brand's signature recipe, freshly baked and loaded with KFC's famous chicken and diced vegetables and covered with a flaky, buttery crust. For a limited time, you can enjoy one for just $3.99 plus tax. (Pricing and participation may vary by location.)
The "Bring Back a Classic" Photo Contest will run through April 1, 2012, and a winner will be announced on or after April 15, 2012.
No purchase or payment is necessary to enter or win. Facebook account required. Contest available through 4/1/12. Official Rules available above. Legal residents of the 48 contiguous United States and the District of Columbia who are 18 or older are eligible. Not valid in Alaska, Hawaii, or outside the United States. Void where prohibited. Sponsor: KFC Corporation. Chrysler Group LLC is not a sponsor of the contest.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Hot Wings, and freshly made chicken sandwiches including the Double Down® and the Doublicious®. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
The Kentucky Fried Chicken concept was pioneered by Colonel Harland Sanders (1890-1980), whose cooking career began at age six. Sanders held jobs ranging from streetcar conductor to insurance salesman, but his cooking skills were a constant throughout his life. In 1930, Sanders operated a service station in Corbin, Ky., and filled the stomachs of hungry travelers who stopped in to fill up their gas tanks. Sanders soon moved his restaurant across the street when he could no longer keep up with the demand from travelers who he had been feeding at his kitchen table. In 1935, the Kentucky Governor made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine. Over the next decade, the Colonel perfected his secret blend of 11 herbs and spices and the basic cooking technique still used at KFC today. When Sanders was 65, a new interstate highway forced the closure of his restaurant and he was left with only his recipe for fried chicken and a $105 Social Security check. The Colonel hit the road and struck handshake deals with restaurant owners who agreed to sell his fried chicken. What began as a dream fueled by the Original Recipe, a no-quit attitude and a Social Security check grew into the world's largest chicken restaurant chain. Until he passed away in 1980 at the age of 90, the Colonel still traveled 250,000 miles a year visiting KFC restaurants around the world.