March 20, 2012 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt restaurant concept, continues to expand its footprint in North Carolina with a new restaurant now open in Fayetteville — marking the 26th store in North Carolina. The owner of the new location is Rakesh Sethi, a first-time franchise owner with TCBY.
The new store, located at Westwood Shopping Center at 400 Westwood Center in Fayetteville, is approximately 2,000 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 10 available flavors and mixing in a variety of toppings.
“TCBY has received immense interest in North Carolina because of our outstanding product quality and our commitment to providing healthy frozen treat options,” said Tim Casey, CEO of TCBY. “TCBY is in line with Fayetteville’s values in maintaining a healthy lifestyle as we continue to offer the best nutrition choices in the frozen treat industry.”
For more information, visit www.tcbyfranchise.com.
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.