Chuck Rink Appointed Chief Executive Officer of Baja Fresh® Mexican Grill

David Kim Steps Down To Pursue Other Interests

IRVINE, Calif.--(BUSINESS WIRE)--Baja Fresh® Mexican Grill, operated by fast casual franchisor Fresh Enterprises, LLC, which also operates La Salsa Mexican Grill and Canyons Burger, today announced that Chuck Rink has been appointed to the position of CEO. Rink will take over all responsibilities of David Kim, who has left the company effective immediately. Rink has served as president of Fresh Enterprises, LLC since January 2008 and will now carry the title of President and CEO.

As CEO, Rink will focus on improving the performance of the Baja Fresh brand by focusing on the importance of the customer experience in each and every restaurant and by improving the design and execution of the products served.

“While we recognize the challenges of our competitive environment, the brands have strong consumer recognition and are situated in today’s most exciting restaurant business segment,” said Chuck Rink, President and CEO of Fresh Enterprises. “I firmly believe the strengths of the brands we serve will enable us to succeed in improving the value of each customer experience, our franchise businesses and the overall company.”

David Kim, who has served as CEO of Baja Fresh since November 2006, has left the company effective immediately to pursue other personal interests.

About Fresh Enterprises, LLC and Baja Fresh

Fresh Enterprises, LLC is headquartered in Irvine, CA. It operates or franchises 230 Baja Fresh restaurants in 25 states as well as Dubai and Singapore. The company also operates La Salsa Mexican Grill and Canyons Burger. To learn more about Baja Fresh franchising opportunities visit


Baja Fresh Mexican Grill
Suzanne Jarmusz
Marketing Manager
949-270-8900 ext. 2328



Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...
Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
The largest and fastest growing "Education through Dance, Gymnastics and Music" program for children.
Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is offering you something fresh.
Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)