TCBY’S Launch of Greek Fro-Yo Makes The Nation Shout Opa!

First Mover in Industry to Launch Frozen Soft Serve Form of Fresh Greek Yogurt: Indulge in Nutritional Benefits with Classic TCBY Taste

Salt Lake City, UT (April 5, 2012) – TCBY, the category pioneer and innovator, has done it again. Just a year after setting the standard for nutrition with the launch of the Super Fro-Yo classification, TCBY announces the next evolution of soft serve frozen yogurt with the first-to-market Greek Fro-Yo, available in stores nationwide today.

Honey Vanilla will be the first flavor to launch, which packs a nutritional punch including twice the amount of protein found in Super Fro-Yo. With only 110 calories, 0 grams of fat and 20 percent of daily requirements for both calcium and vitamin D, this yogurt boasts a tangy texture that leaves you full and satisfied. Offered toppings suggested to complement and enhance the yogurt’s flavor include honey, granola and fruit.

“Consumers look to Greek yogurt as a satisfying, filling and healthy option In fact, Greek yogurt is 76 percent more likely to be eaten as a meal replacement,” says Dr. Wayne Geilman. “Greek Fro-Yo moves beyond just a snack or treat, serving up a more robust meal option and including toppings such as fruit, honey and granola.”

Over the past five years, the percentage of adults interested in adding more protein and probiotics to their diets has pragmatically increased, according to a study released by MSN. It is due to these healthier eating aspirations, that is driving Greek yogurt growth. Greek yogurt is growing at a compound annual growth rate of 130 percent and has evolved from relative obscurity to the segment driving the vast majority of category growth. In support of the poised growth, TCBY plans to introduce additional new flavors to the marketplace in summer 2012.

“For 30 years, we have been challenging our Research and Development team of nutritionists and flavor profilers to continue to exceed the healthy nutritionals in our products,” states Tim Casey, President and CEO, TCBY. “We knew after revolutionizing the industry with Super Fro-Yo standards in 2011, we would need to break new ground. What we came up with is the healthiest product on the market – Greek Fro-Yo. What you will experience is a richer texture and pleasingly tangier tasting frozen yogurt that is loaded with healthy attributes.”

There’s Still Time to Win!

TCBY is currently running a Greek Challenge on Facebook from now to May 31, and it encourages consumers to incorporate the company’s Greek frozen yogurt into their diets. As part of the Greek Challenge, TCBY invites fans to replace one meal a week with TCBY Greek frozen yogurt, which exceeds the nutritionals of industry-leading Super Fro-Yo. Participants are eligible for a chance to win a trip for two to Athens, Greece along with other prizes including $100 Amazon gift cards and $20 TCBY gift cards. To enter for a chance to win the trip to Greece or the gift cards, fans must sign up on TCBY’s Facebook page or through its website. The company will also host separate giveaways for social network participation to award fans with free TCBY.

For more information about TCBY and its menu innovation, visit www.tcby.com.

About TCBY

Based in Salt Lake City, TCBY, The Country’s Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. TCBY boasts the industry’s healthiest traditional frozen yogurt choice, Super Fro-Yo, as well as the industry’s only Greek frozen yogurt option. With more than 600 locations in the United States and internationally, TCBY - Best Tasting, Best For You™ - has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.

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