April 18, 2012 // Franchising.com // SALT LAKE CITY — TCBY (www.tcby.com), the leading frozen yogurt concept, continues to expand its stores in Florida with a new location now open in Miami — marking the 31st store in Florida. The owner of the new location is Leon Wolfe.
The new store, located at Mary Brickell Village at 900 S. Miami Ave. in Miami, is 960 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 12 available flavors and mixing in a variety of toppings.
“This new store in Miami is an example of our commitment to expand TCBY in Florida,” said Tim Casey, CEO of TCBY. “We are confident that the community will fully embrace our wide range of healthy product offerings, including the launch of our new Greek-style yogurt. Our Greek frozen yogurt offers twice the amount of protein, has fewer carbohydrates and is an excellent source of fiber.”
For more information, visit www.tcbyfranchise.com.
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new Greek-style yogurt and a new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.