April 26, 2012 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt concept, recently expanded its footprint in Texas with a new store now open in Wichita Falls— marking the 33rd TCBY store in Texas. The owner of the new location is David Weaver, managing partner of Lone Star Yogurt, who has partnered with TCBY to open 200 self-serve locations in Texas in the next 10 years.
The new store is located at 3801 Call Field Road in Faith Village. It is 1,400 square feet and features TCBY’s self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from available flavors and mixing in a variety of toppings.
“With the continued success in Texas combined with customers’ tremendous interest in and support of TCBY’s healthy frozen treat options, the Wichita Falls location will quickly become a landmark in the community,” said Tim Casey, CEO of TCBY. “We really look forward to continuing our growth in Texas as part of our strategic plan to open 200 self-serve locations in the years to come.”
For more information, visit www.tcbyfranchise.com.
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.