Dickey's Is Bringing The Heat To Pinterest

World's Largest Barbecue Chain Kicks Off "Smokin' Pin Wins" Contest

DALLAS, April 27, 2012 // PRNewswire // -- Dickey's Barbecue Restaurants announced it's bringing its unique brand of heat to the social sharing site, Pinterest. The world's largest barbecue franchise launched its brand page earlier this year and is now firing up a contest that asks Dickey's fans to post photos and recipes using any of Dickey's meat or sides.

"We feel like this is a great opportunity to get to know our customers even better," said Roland Dickey, Jr. president of Dickey's Barbecue Restaurants, Inc. "I'm excited to see how creative our customers can be using our ingredients – we're fired up for the competition."

To enter, users go to www.dickeys.com and enter their smokin' recipe that uses one or more of Dickey's signature meats or sides. Recipes can be imaginative from casseroles or burritos to meatloaves or side dishes. Contestants will also upload a photo of their creations. We will pin photos to the "Smokin' Pin Wins" board on Dickey's Barbecue Pinterest site, http://pinterest.com/dickeysbarbecue/, that will showcase all entries.

The top five will be chosen for a recipe smokin' showdown. They will be taste tested by Roland Dickey, Jr., president of Dickey's Barbecue Restaurants, Inc., and a winner will be chosen.

The first place winner will receive free barbecue for a year which is valid at any Dickey's Barbecue Restaurant in the United States. The first place dish will also be featured online and bragging rights for having the "Smokin' Pin."

Second and third place winners will receive Dickey's Barbecue T-shirts.

The contest begins April 30 and runs until May 13. The top five entries will be announced May 15 via Pinterest, Twitter, Facebook and on www.Dickeys.com.

About Dickey's Barbecue Restaurants

Founded in 1941, Dickey's Barbecue Restaurants began in Dallas, Texas. More than 70 years later, Dickey's is now the world's largest barbecue chain. Currently, Dickey's Barbecue Restaurants is located in 40 states and over 220 locations nationwide. For more information on partnering with Dickey's Barbecue Restaurants in any location, call (866) 340-6188 or visit www.dickeys.com. Also visit our corporate Facebook page at www.facebook.com/dickeysbarbecuepit. Dickey's: Passionate about the Art of Great Barbecue.

­Media Contact:

Jami Zimmerman

SOURCE Dickey's Barbecue




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