DALLAS, May 3, 2012 // PRNewswire // -- Dickey's Barbecue Restaurants today announced the launch of the next generation of www.dickeys.com. The world's largest barbecue franchise streamlined the company's website and created a new site that is both visually appealing and intuitive for customers. The website upgrade is part of the quick-serve restaurant's strategic brand refresh.
"As a 70 year-old company, we want to make sure our brand is fresh and current while also staying authentic to our roots," said Roland Dickey, Jr., President of Dickey's Barbecue Restaurants, Inc. "Dickey's Barbecue has a rich history and we've found exciting new ways to make our customer's web experience more user-friendly and interactive while showcasing our history."
The redesigned website offers a bold, contemporary design that incorporates updated content and expanded photos and graphics. Enhanced features include a zip code search feature that takes users to Google Maps and offers directions to the nearest Dickey's location. The new site makes the company's social media sites more accessible to users, provides e-card capabilities and links to the kid's online program.
"We want to keep our customers engaged and energized about Dickey's Barbecue," said Joette Young, Director of Marketing for Dickey's Barbecue Restaurants, Inc. "Our food is what keeps them coming back and we want to make the web experience just as appealing."
The new site is just an initial step in the company's strategic rebranding. An online ordering application will be rolled out later this year. Also, customers can join the My Big Yellow Cup Club to receive special promotions and check in at Mr. Dickey's Corner, an interactive site where customers can see what Mr. Dickey is up to.
Since 1941, the world's largest barbecue franchise has offered free kids meals every Sunday and affordable family packs designed to bring the whole family together for dinner. Dickey's Barbecue offers a quality selection of signature meats, home style sides and tangy barbecue sauce. All meats are slow smoked on-site in each restaurant.
Founded in 1941, Dickey's Barbecue Restaurants began in Dallas, Texas. More than 70 years later, Dickey's is now the world's largest barbecue chain. Currently, Dickey's Barbecue Restaurants is located in 42 states and over 220 locations nationwide. For more information on partnering with Dickey's Barbecue Restaurants in any location, call (866) 340-6188 or visit www.dickeys.com. Also visit our corporate Facebook page at www.facebook.com/dickeysbarbecuepit. Dickey's: Passionate about the Art of Great Barbecue.
SOURCE Dickey's Barbecue