Baskin-Robbins Announces Major Expansion Plans in the UK

Company plans to nearly double its market presence with 80 additional free-standing restaurants over the next three years.

New shops to create opportunities for franchisees and up to 400 new jobs across the country.

LONDON--(BUSINESS WIRE)--Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced plans to greatly expand the brand’s presence in the UK. The firm is looking to nearly double its number of locations in the UK with the addition of 80 new free-standing restaurants over the next three years, in the process creating up to 400 new full and part-time jobs.

The announcement comes as Baskin-Robbins celebrates the official opening of three new shops in London. Nigel Travis, Chief Executive Officer of Dunkin’ Brands, Baskin-Robbins’ parent company, and Giorgio Minardi, President of Dunkin’ Brands International, have travelled to London to attend the openings.

“Baskin-Robbins takes pride in delighting guests the world over with its rich library of ice cream flavours and wide array of frozen treats,” said Nigel Travis, a London-native and Chief Executive Officer of Dunkin’ Brands. “With the development of these additional restaurants, even more ice cream lovers across the UK will be able to enjoy our premium ice cream, ice cream cakes and frozen beverages, all served in a fun environment and at a great value.”

“This is also great news for the British business community,” Travis continued. “Baskin-Robbins’ further growth in the UK provides an excellent opportunity for those looking to develop a franchise business. It also means hundreds of new jobs, which we are particularly pleased to be supporting.”

Baskin-Robbins currently has almost 100 locations in the UK, including free-standing restaurants as well as concession locations in other shops and movie theatres. On a worldwide basis, Baskin-Robbins has more than 6,700 locations in nearly 50 countries around the world. Franchise opportunities for Baskin-Robbins are available throughout the UK. Baskin-Robbins is currently seeking entrepreneurs with a strong financial background and a passion for their local communities who are interested in developing multiple shop locations. For more information about franchising, please visit http://www.baskinrobbins.co.uk/franchising/.

The three new venues in London will feature Baskin-Robbins’ new international restaurant design, which includes relaxing lounge-style seating, textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays and improved dessert displays for modelling ice cream cakes and sundaes. The shops will offer classic Baskin-Robbins ice cream flavours including Mint Chocolate Chip, Pralines ‘n Cream and Jamoca® Almond Fudge, as well as local flavours like English Toffee. The restaurants will also carry Baskin-Robbins’ wide array of frozen treats, including ice cream sundaes, ice cream cakes and frozen beverages.

The three news shops being officially opened this week are located in Greater London at the following addresses:

  • 167 Edgware Road, Colindale, London NW9 6LP51
  • Green Lane, Northwood, Middlesex HA6 3AE175
  • Shenley Road, Borehamwood, Herts WD6 1AW

For more information about Baskin-Robbins, please visit www.baskinrobbins.co.uk or follow us on Facebook (www.facebook.com/baskinBRrobbinsUK) and Twitter (www.twitter.com/baskinrobbinsuk)

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop and soft serve ice cream, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavours and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.co.uk.

Contact:

For Baskin-Robbins

Sarah Mayer
0203 176 4718
sarah.mayer@kaizo.co.uk

 

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