Trevose, PA – April 30, 2012 – Rita's Italian Ice© the nation's largest Italian Ice concept with over 550 stores in 18 states, announced a new partnership with Six Flags America in Bowie, Maryland. The refreshing Italian Ice and creamy frozen custard are now being served at Six Flags America making it the first within the Six Flags theme park chain. This season, Rita’s has two locations in the park where guests can enjoy their signature cool treats: a new stand just outside of Apocalypse, the park’s new stand-up roller coaster, and inside Hurricane Harbor Water Park.
“Rita’s Italian Ice is a very well-liked and respected brand in this area,” said Nate Gross, director of in-park services at Six Flags America Maryland. “So offering Rita’s at the park gives guests another quality brand they know and love, and adds to the variety of food options we serve. It’s a win-win for all. We couldn’t be happier Rita’s is now open at Six Flags America Maryland.”
In preparation of Rita’s opening at the park, several members of Six Flags America’s food service management team attended (and graduated from) Rita’s Cool University. At “Cool U”, a 5,000 square foot, state-of-the-art training center at Rita’s headquarters in Bensalem, PA, the Six Flags team participated in an intensive series of onsite workshops and hands-on training taught by Rita’s Education and Training specialists. These Six Flags employees are now stewards of Rita’s “Ice, Custard and Happiness” brand promise. With this motto, and their freshly made custom treats, Rita’s and Six Flags America are dedicated to keeping their guests happy all season.
“Rollercoasters and Rita’s is a perfect partnership,” said Jonathan Fornaci, chief executive officer of Rita’s. “We are excited to offer Six Flags guests Rita’s famous cool treats to enjoy!” Guests to Six Flags America can indulge in Rita’s signature Ice, Custard and Gelati in a number of flavors.
Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 18 states with over 550 stores. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto® and Blendini® creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ Rita’s is continuing to grow through franchise opportunities. For more information about Rita’s please call 1-800-677-RITA or visit www.ritasice.com.
Six Flags Entertainment Corporation is the world's largest regional theme park company with $1 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park.