Edible Arrangements® Smashes Sales Record For Mother's Day Week

Orders spike almost 20 percent over last year for the leader in fresh fruit arrangements.

WALLINGFORD, Conn., May 15, 2012 // PRNewswire // -- More than ever, moms across America celebrated Mother's Day weekend with fresh fruit arrangements from Edible Arrangements this year. The pioneer in hand-sculpted fruit bouquets had its largest week ever leading up to Mother's Day with a sales increase of 19 percent over last year.

On what is annually its busiest week of the year, the company processed more than 700,000 orders for arrangements filled with 5.6 million strawberries, 1.5 million pineapple hearts and a variety of other fresh fruit for moms, grandmothers, daughters and loved ones across the country.

"These record-breaking numbers are a testament to our loyal customers and especially to our dedicated franchisees and staff who go above and beyond in making each mother's day a special one," says Founder and CEO Tariq Farid. "On the weekend we celebrate everything our moms do for us, we hope we were able to bring a little 'wow' to their special day."

The company also credits the holiday sales surge to its new advertising campaign. Edible Arrangements teamed with internationally recognized foodscape artist Carl Warner to create a series of whimsical, "World of Edible Arrangements™" commercials where fresh fruit and art collide. The new Mother's Day TV ads were also supported by a print campaign.

"We wanted to take a fresh approach and create a visually stunning campaign that was memorable and showcased our fresh products," added Farid. "Customers really responded to this spot and I believe our Mother's Day sales reflect that."

This is the 11th straight year that Edible Arrangements has set a Mother's Day sales record. In addition, the company is currently enjoying a 15.2 percent increase in overall sales this year.

About Edible Arrangements

With over 1100 locations open or under development worldwide,Edible Arrangements International, LLC. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur Magazine's annual "Franchise 500" for the past five years and also placing in Entrepreneur's top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements was the winner of the ICSC's 2010 Hot Retailer Award and the company has also ranked in Inc. Magazine's top 5,000 fastest growing privately-held companies for seven consecutive years, ranked ninth onForbes "2011 Top Franchises to Start for the Money" and was recently named one of Inc's "10 Promising Franchises for 2011." The company also was recently named one of the Top 100 internet retailers by Internet Retailer magazine. More information about Edible Arrangements and Edible Arrangements franchise opportunities is available at 1-888-727-4258 or online at www.eafranchise.com.

SOURCE Edible Arrangements



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