May 22, 2012 // Franchising.com // LAS VEGAS – The leader in fresh, award-winning sandwiches, Capriotti’s, announced the addition of Margaret Schroeder as the Director of Marketing. Though new to the Capriotti’s family, Schroeder has extensive experience in the food marketing industry. Schroeder will be responsible for further promotion of the well established Capriotti’s brand, keeping track of changing market trends and maintaining the excellent sales numbers, which will aid in Capriotti’s continuing nationwide expansion.
Before joining Capriotti’s, Schroeder was Director of Marketing at Cacique USA, the leading brand of Hispanic cheese, creams, chorizo and yogurt. Schroeder improved sales during her tenure with the company through development of a new consumer campaign with Food Network and product innovation. Prior to her position at Cacique, she served as Senior Marketing Manager for Paramount Farms, the world’s largest grower and processor of pistachios and almonds. Schroeder was equally as successful helping the Sunkist Almond Accents brand achieve its highest sales week ever. Schroeder received her MBA from Northwestern’s Kellogg School of Management.
“Margaret has a remarkable understanding of marketing products and increasing brand recognition,” says Ashley Morris, Capriotti’s CEO. “We are looking forward to the unique and innovative ideas Margaret will bring to the company. With experience such as hers with numerous food brands, we believe she will prove to be a valuable asset to the Capriotti’s team.”
“I am greatly honored to join Capriotti’s as Director of Marketing,” states Schroeder. “I am excited to bring a new perspective to the already thriving brand and look forward to working with this talented team.”
Schroeder will start his new position immediately. For information regarding Capriotti’s please visit www.capriottis.com.
Founded in 1976, Capriotti’s Sandwich Company is a multiple award-winning specialty sandwich retailer with more than 75 company-owned and franchise locations in twelve states across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, New Jersey, Pennsylvania, Texas, Utah, Wisconsin and Nevada. With a reputation for gourmet taste, Capriotti’s prides itself on using the freshest ingredients in order to provide customers with a taste of home in every bite. Their signature sandwich, the Bobbie®, was voted “The Greatest Sandwich in America” by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.