May 25, 2012 // Franchising.com // GURNEE, IL – BrightStar Group Holdings announced today it has promoted Jayson Pearl to the newly created role of Chief Brand Officer. As CBO of BrightStar Care® and emerging new brands, Mr. Pearl will be responsible for the innovation and implementation of fully integrated brand development strategies across all communication channels, such as the incubation and deployment of BrightStar’s future Assisted Living franchise opportunity.
Mr. Pearl joined BrightStar in 2009 as Vice President of Marketing and Franchisee Onboarding where he led the implementation of a system-wide rebranding effort, development of the BrightStart franchisee launch program, and the pilot program leading to Joint Commission Accreditation of all US BrightStar Care® locations. Most recently as Senior Vice President, Brand Development Group, Mr. Pearl has led teams responsible for marketing, clinical operations, learning and development, and National Accounts.
CEO and Co-founder, Shelly Sun said “Jayson is a world-class brand leader whose expertise and passion for franchising and for serving our owners and families are helping take the BrightStar Care® Brand to the next level. His success in creating and managing consistent and engaging client experiences is a tremendous asset for our system as we expand our brand portfolio.”
Mr. Pearl said “BrightStar Care® is a remarkable and dynamic organization, and I look forward to continuing our commitment to Shelly’s vision of taking our industry to a higher level through innovative new clinical programs and brand concepts that bring our premium approach to care for more families and healthcare professionals.”
Jayson Pearl brings 25 years of executive leadership in marketing and operations for franchise brands to this new role. Prior to joining BrightStar, Mr. Pearl led strategic marketing and new product development for global brands working closely with quality and operations executives of global franchise groups.
Based in Chicago, BrightStar Care® is a full-service care staffing agency that provides medical and non-medical homecare to private clients, as well as supplemental care staff to corporate clients. Our well-qualified, attentive caregivers at each of our 250 locally owned and operated locations nationwide provide peace of mind to clients and their families. We work to understand the needs of our clients and provide a customized care plan to match them with a qualified, pre-screened caregiver who is compatible with their needs. BrightStar Care® is one of the few home care providers that offers both medical and non-medical homecare, available to all clients 24/7.
For more information about the BrightStar Care® franchise opportunity visit www.brightstarcare.com or call (877) 689-6898.