June 04, 2012 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt concept, recently expanded its footprint in New York with a new store now open in Mohegan Lake— marking the 24th TCBY store in New York. The owner of the new location is Mahendar Patel.
The new store is located at 1775 East Main Street in Route 6 Plaza. It features TCBY’s self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from available flavors and mixing in a variety of toppings.
“TCBY’s strategic expansion in Mohegan Lake will continue our legacy of leading the market in nutrition, taste and new product innovation,” said Tim Casey, CEO of TCBY. “We are excited to bring our great-tasting, healthy frozen treats to the community.”
For more information, visit www.tcbyfranchise.com.
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line of any frozen yogurt company, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market, as well as Greek frozen yogurt, which has the same nutritional benefits of Super Fro-Yo plus twice the protein. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.