Twin Peaks to Introduce Mississippi to its Scenic Views
Twin Peaks awards four-store development agreement to extend its Ultimate Man Cave concept to Jackson, Hattiesburg and the Gulf Coast.
June 20, 2012 // Franchising.com // DALLAS, Texas – Twin Peaks Restaurants today announced the company has signed a multi-unit development agreement to open its first locations in Mississippi.
Restaurant veteran Brad Smith has signed a franchise agreement to open four Twin Peaks restaurants. With 23 locations in 10 states, Twin Peaks is the ultimate man cave concept, known for its rugged mountain lodge atmosphere, house-made comfort food, 29 degree draft beer, hi-definition televisions and sports programming and – its most prized assets – the Twin Peaks Girls.
Smith plans to open four restaurants in Mississippi, including locations in Jackson, Hattiesburg and the Gulf Coast.
“Mississippi is an untapped market for Twin Peaks,” said Smith. “I’m so excited to have the opportunity to get involved with Twin Peaks in its early stages and open restaurants all across the state. When you add 29-degree beer, great comfort food, top-notch service and the friendly and attentive Twin Peaks Girls, this is certainly a place that has the right recipe for success.”
Smith, who spent much of his childhood in Hattiesburg and still has family in the area, also operates VooDoo BBQ in Baton Rouge. He says his passion for the restaurant business and ties to the state make him the ideal franchisee to introduce Mississippi to Twin Peaks.
“I know Twin Peaks will be a big hit with fans in Mississippi,” said Smith. “I opened a VooDoo BBQ in Baton Rouge in 2008, and I’m looking for my next big adventure. I found it with Twin Peaks.”
Once Smith learned about Twin Peaks, he visited other locations, including one in Baton Rouge. After seeing fans’ excitement and the popularity of the restaurant, he knew he had to jump on the opportunity.
“I was looking for another restaurant franchise to invest in, and through all of my discoveries and research, nothing stood out like Twin Peaks. I wanted a concept I could truly get excited about, that was one of a kind. I drove by a location in Baton Rouge and saw 50 people standing outside, waiting to get in. I thought, ‘Well, they’re new, the excitement will wear off.’ But week after week, I kept seeing the crowds. People come to check out what Twin Peaks is all about, and stay for the outstanding food, atmosphere and service.”
Smith is currently searching for an experienced Mississippi-based operating partner to assist with opening and running the restaurants. For more information, email email@example.com.
More information on Twin Peaks, including locations and franchise information, is available at www.TwinPeaksRestaurant.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville by successful restaurant veterans Randy DeWitt and Scott Gordon to meet the needs of an untapped market, Twin Peaks features quality food and ice cold draft beer served by friendly and attractive Twin Peaks Girls in a mountain sports lodge setting. Named a "2010 Hot Concept!" by Nation's Restaurant News and among 2011’s “Future 50” concepts by Restaurant Business magazine the national chain has 23 locations throughout Arizona, Louisiana, Colorado, Iowa, Kansas, Nebraska, New Mexico, Oklahoma, Tennessee and Texas.