FranConnect’s Keith Gerson Joins Roster of Speakers for 2012 Franchise Operations Performance Summit (OPS) in Denver, CO

Keither Gerson, president of FranConnect, will be one of several franchise operations experts presenting at the Franchise Operations Performance Summit in Denver, Colorado on July 18 and 19.

Denver, CO (PRWEB) June 21, 2012 - When franchisors and franchisees think of the internet, it’s typically in terms of how to better serve customers and attract new ones. The newest addition to the Franchise OPS speaker roster, FranConnect President Keith Gerson, CFE, will address how new Web 2.0 technology can be used to transform how franchisors train and work with franchisees in order to elevate franchise performance.

“There are many franchisors who underutilize the capabilities of the internet, particularly when it comes to operations,” said Evan Hackel, president of Ingage Consulting and one of Franchise OPS’ keynote speakers. “We’re ecstatic to have Keith Gerson speaking on this topic because he will not only talk about how new Web 2.0 technology can be used to improve franchise operations but he will provide attendees with a written, actionable plan they can implement from Day One when they return from conference.”

In addition to Web 2.0 technology, Gerson will also hold a workshop entitled “Maximizing the Benefits of an Online University”. The workshop will illuminate the best practices in implementing an online university as well as presenting real world case studies to stimulate conversation. As with Gerson’s other workshop, attendees will be able to create a list of action items to improve their franchise training systems.

“Done right, online universities can be truly transformational and improve operational execution. The key is integrating the online training into a comprehensive implementation and having the type of online training that users will both enjoy and learn from,” said Gerson. “The workshop can help with online universities or those thinking about adding one by teaching best practices in implementing an online University. “

Gerson is a 35-year franchise industry veteran. Prior to holding his current position as president of FranConnect, he served as the Chief Operating Officer at Sopra Brands, one of franchising’s leading private equity and management companies. Gerson has also led multiple companies to record levels of franchise development and accelerated them to multimillion-dollar revenue growth, leading to increased royalties and significant EBITDA. Companies he has led include PuroClean, AlphaGraphics, Mrs. Fields, and ChemDry.

A highly sought public speaker and mentor, Gerson’s expertise covers emerging as well as established franchise systems. His knowledge base helps FranConnect efficiently implement in-depth franchise development solutions for consistent growth and revenue profitability.

“Part of what makes Franchise OPS a one of a kind conference, besides the fact that we deal specifically with franchise operations, is speakers the caliber of Keith Gerson,” said Hackel. “His combination of experience, intelligence and presentation skills makes this a must-see workshop.”

The initial Franchise OPS was held last December in Atlanta, Georgia. In addition to Gerson, seven franchise experts—Evan Hackel and Deb Binder of Ingage Consulting, Stacey Ruth of Actio Marketing, Eric Stites of Franchise Business Review, Rupert M. Barkoff of Kilpatrick, Townsend and Stockton, Barth Getto of BizUnite and Bill Gauthier of CCA Global Partners—will conduct two days of workshops at the Westin Hotel in downtown Denver.

Workshops to be held include:

  • Real World Franchise Compliance
  • Impactful, Substantive and Effective Convention/Conferences
  • Turning a Survey into a Powerful Management Tool
  • Maximizing the Benefits of an Online University
  • Supercharge Operational Excellence with Web 2.0 Technology
  • Making the Most of Franchise System Buying Services

In addition to the educational benefits, roundtable discussions and networking opportunities with C-level franchise executives, the Franchise OPS offers the added bonus of being approved for 300 CFE credits by the International Franchise Association. Interested parties can register for the Franchise OPS before July 2 for as little as $399. After that, the fee increases to $499.

Franchise OPS is sponsored by Franchise Business Review, Kilpatrick Townsend, Actio Marketing, BizUnite and Ingage Consulting. For complete information on Franchise OPS, please visit

About Ingage Consulting

Ingage Consulting is a management consulting firm that works with cooperatives and cooperative councils and leadership to improve the organization's culture which in turn increases sales and satisfaction; improves growth and retention and boosts loyalty and profits.

Ingage Consulting provides solutions that drive the cooperation, commitment, passion and loyalty of cooperative members. They offer unique services that help solve the problems of cooperatives in a number of ways. Working closely with clients, the Ingage Consulting team quickly and thoughtfully assesses, understands and devises solutions to a cooperative organization's challenges. Leaders come away with ideas for improvement, including methods for maximizing collaboration among co-op members and a clear strategy and execution plan for change, customized to meet organizational objectives. Ingage Consulting's proven techniques to increase collaboration brings about greater productivity and success on many levels. In short, Ingage Consulting makes cooperatives more successful.

Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA. For more information, contact (781) 569-5900 or visit the website


Joe D'Eramo


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