WALLINGFORD, Conn., July 9, 2012 // PRNewswire // -- The second quarter was growing season for Edible Arrangements as the pioneer in hand-sculpted, fresh-fruit arrangements saw a 15 percent overall increase in sales, including a 10 percent increase in same store sales over 2011.
This also represented an increase over strong first quarter results that showed overall increases of 14 percent and same store sales increases of 9 percent.
In addition to the sales growth, Edible Arrangements also grew its franchise network with the opening of 22 new stores.
"We're thrilled with the results we've achieved this year, but the credit goes to our franchisees," said Founder and CEO Tariq Farid. "Their ability to evolve and adapt to demands of the marketplace on the front lines is what allows us to be successful."
To help drive its second quarter success, Edible Arrangements launched a new advertising campaign in April. The whimsical "World of Edible Arrangements" commercials feature the work of internationally recognized foodscape artist Carl Warner. Farid credits the campaign with playing a major role in a 19 percent increase in Mother's Day sales, the 11th straight year that Edible Arrangements set a sales record on its busiest weekend of the year.
The company wrapped up the quarter by introducing a new mobile website for consumers as well as two new smartphone apps designed to help franchisees manage their store remotely and enhance communication between franchisees and the Edible Arrangements corporate support staff.
Edible Arrangements also announced a strategic partnership with Catterton Partners, a leading consumer-focused private equity firm, designed to help propel through its next phase of growth.
"This has been one of the most significant quarters in our history," said Farid. "We could not be more excited about our future."
With over 1100 locations open or under development worldwide,Edible Arrangements International, LLC. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur Magazine's annual "Franchise 500" for the past five years and also placing in Entrepreneur's top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements was the winner of the ICSC's 2010 Hot Retailer Award and the company has also ranked in Inc. Magazine's top 5,000 fastest growing privately-held companies for seven consecutive years, ranked ninth onForbes "2011 Top Franchises to Start for the Money" and was recently named one of Inc's "10 Promising Franchises for 2011." The company also was recently named one of the Top 100 internet retailers by Internet Retailer magazine. More information about Edible Arrangements and Edible Arrangements franchise opportunities is available at 1-888-727-4258 or online at www.eafranchise.com.
SOURCE Edible Arrangements