July 10, 2012 // Franchising.com // LOUISVILLE, KY - In what the brand is calling its biggest product launch since Kentucky Grilled Chicken®, KFC today introduced Original Recipe® Bites. The new menu item is bite-sized chicken at its very best and as only the world's most popular chicken restaurant chain can offer.
Combining the Colonel's signature Original Recipe® blend of 11 herbs and spices with big bite-sized pieces of 100 percent breast meat chicken, Bites are freshly prepared and hand breaded, just like KFC's world-famous Original Recipe chicken on the bone.
"Only KFC could introduce big, bite-sized chicken with the famous flavor of Original Recipe," said Jason Marker, Chief Marketing Officer for KFC U.S. "With the introduction of Original Recipe Bites, bite-sized chicken has finally 'grown up.' They're big, tasty pieces of bite-sized 100 percent breast meat chicken that will be a hit with adults as well as kids."
Supported by a fully integrated marketing plan, which includes national advertising, public relations and digital/social media, the launch of Original Recipe Bites targets consumers who are craving bite-sized chicken for their grown-up tastes.
The concept of "bite-sized chicken, all grown up" is captured in the national TV commercial which begins airing today. (Visit www.kfc.com to view the spot.) The commercial features a man in his late 20s who still lives in his basement and is about to be kicked out by his disgruntled parents who think it is time he grows up and moves out.
However, just as the dad is about to give the command, he tries one of his son's Original Recipe Bites. He is quickly impressed by his son's sound choice in bite-sized chicken, recognizing that his son is grown up after all.
Original Recipe Bites are available in both six- and 10-piece portions, and can be ordered either a la carte or in a Combo. Combos include a side item and a medium drink. For a limited time, the six-piece combo is only $3.99, at participating restaurants nationwide.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Hot Wings, and freshly made chicken sandwiches including the Double Down® and the Doublicious®. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
The Kentucky Fried Chicken concept was pioneered by Colonel Harland Sanders (1890-1980), whose cooking career began at age six. Sanders held jobs ranging from streetcar conductor to insurance salesman, but his cooking skills were a constant throughout his life. In 1930, Sanders operated a service station in Corbin, Ky., and filled the stomachs of hungry travelers who stopped in to fill up their gas tanks. Sanders soon moved his restaurant across the street when he could no longer keep up with the demand from travelers who he had been feeding at his kitchen table. In 1935, the Kentucky Governor made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine. Over the next decade, the Colonel perfected his secret blend of 11 herbs and spices and the basic cooking technique still used at KFC today. When Sanders was 65, a new interstate highway forced the closure of his restaurant and he was left with only his recipe for fried chicken and a $105 Social Security check. The Colonel hit the road and struck handshake deals with restaurant owners who agreed to sell his fried chicken. What began as a dream fueled by the Original Recipe, a no-quit attitude and a Social Security check grew into the world's largest chicken restaurant chain. Until he passed away in 1980 at the age of 90, the Colonel still traveled 250,000 miles a year visiting KFC restaurants around the world.