All Aboard! Rainbow Station Brings on Madison+Main as New Marketing Firm

The Richmond-based marketing firm is now working with early childhood education franchisor.

Richmond, VA, July 11, 2012 - ( - In a quest for “boldness,” the nine-location early childhood education franchisor Rainbow Station has signed Madison+Main, an award-winning integrated communications firm, as its agency of record. Rainbow Station already has a presence in North Carolina, Texas and Virginia and is looking to continue expanding in these areas and beyond – a mission that Madison+Main is prepared to accomplish.

“Madison+Main’s ideas are unique, innovative and best of all, bold – exactly what we’re looking for to move forward,” says Gail Johnson, CEO of Rainbow Station.

Rainbow Station is an award-winner in the world of childhood. Founded in 1989, the school develops its own “PLAYWORKS” curriculum, which teaches children critical social and leadership skills at a young age. The school encompasses infant education through private Kindergarten, but it also houses a “Get Well Place” – a facility for mildly ill children with registered nurses on staff – and “The Village” – a school-aged program for children up to 14.

“After knowing and working with Gail and her team at Rainbow Station for some time now, I am thrilled that they are now part of the Madison+Main family of clients,” says Dave Saunders, President & Chief Idea Officer at Madison+Main.

About Rainbow Station

Rainbow Station is headquartered in Richmond, Va. with nine campuses located throughout Virginia, North Carolina and Texas. Rainbow Station serves children ages 0-14 with extended day programming. Additional programs include before and after school care and summer camps. The multi-acre campuses include the highly unique feature of providing "The Get Well Place," an infirmary attended full-time by a pediatric nurse. The infirmary is located in a separate building and is equipped with a reverse ventilation system for children with infectious conditions such as chickenpox or the flu. Academically, each campus offers a specially constructed "Village," a recreation program based on freedom and choice for the school-aged child where they attend curriculum-driven activities in the Apothecary, Arcade, Art Gallery, Café Rainbow, Club 5, Theater, Toy Shoppe and the Village Green.

About Madison+Main

Madison+Main is an integrated communications agency that provides creative marketing solutions for emerging companies. Clients include the Colonial Athletic Association, Comfort Zone Camp, The Coleman Institute, CowanGates,, Essex Bank, Rainbow Station, Richmond Alarm Company, Richmond International Raceway, Shore Bank, Southern States, Swedish Match, Virginia Women’s Center, Virginia Wineries Association, YardWorks and many others. The award-winning advertising, marketing and PR firm is based in Richmond, Virginia, with an additional office in Virginia Beach, Virginia.


Rainbow Station
David Saunders


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