East Coast Wings & Grill Announces Strategic Partnership with US Foods

July 30, 2012 // Franchising.com // WINSTON-SALEM, N.C. – East Coast Wings & Grill and US Foods, one of America’s leading foodservice distributors, have announced a formal alliance for service in North Carolina. The alliance will allow East Coast Wings & Grill to maximize its efforts of controlling cost of goods along with their product line, as well as protect new franchisees in markets the Winston-Salem-based chain is in the process of developing.

“For more than a year, we have researched all the major food distributors, along with some independents and regional ones, looking for the right partnership,” said Tom Scalese, Executive Vice President of Operations for East Coast Wings & Grill. “US Foods showed us a team of strategic partners that will help us achieve our desired objectives.”

With more than 2,500 customers throughout the Southeastern United States, including numerous multi-unit restaurants and healthcare facilities, US Foods’ Charlotte Division will serve all of East Coast Wings & Grill’s restaurants in North Carolina.

“East Coast Wings and Grill continues to expand throughout the state and beyond and we are thrilled to be able to support them as they grow," said Mahmoud Sadighi, President of US Foods’ Charlotte Division. "We are committed to providing customers like East Coast Wings and Grill with unique and innovative products and business solutions that help them stand out from the crowd and keep diners coming back for more."

The partnership marks a significant milestone for a company that was founded in 1995 and has already grown to a total of 23 restaurants throughout North and South Carolina. Known for its 75 different flavors of jumbo chicken wings offered in 675 combinations, East Coast Wings & Grill plans to add up to 75 restaurants during the next five years, thanks to several area development agreements that the company has already sealed with individuals who have purchased the rights to open locations in specific territories.

“US Foods has brought several new pieces of technology to us such as menu mapping and nutritional information that we did not have access to with our previous relationship,” Scalese added. “As our brand growth continues to gain momentum, the partnership with US Foods will no doubt further drive bottom line dollars to our system, while ensuring our product quality and proprietary items.”

About East Coast Wings & Grill

East Coast Wings & Grill, a fast growing casual dining buffalo wing concept, has 23 operating locations, 6 currently in construction, and 60 plus sold locations throughout the Southeast. The franchise not only caters to the chicken wing lover by offering 75 different flavors of jumbo chicken wings in nine heat indexes, but also serves salads, wraps, sandwiches, burgers, ribs and more, all using fresh not frozen ingredients.

About US Foods

With more than $20 billion in annual revenue, US Foods is the 10th largest private company in America. As one of America’s great food companies and leading distributors, US Foods is Keeping Kitchens Cooking and making life easier for more than 250,000 customers, including independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. The company offers more than 350,000 products, including high-quality, exclusive brands such as the innovative Chef’s Line, a time-saving, chef-inspired line of scratch-quality products, and Rykoff Sexton, a premium line of specialty ingredients sourced from around the world. US Foods also showcases its innovative food culture through The Scoop, a quarterly launch of new, on-trend products designed to make customers more successful. The company proudly employs approximately 25,000 people in more than 60 locations nationwide. US Foods is headquartered in Rosemont, Ill., and jointly owned by funds managed by Clayton, Dubilier & Rice Inc. and Kohlberg Kravis Roberts & Co. Discover more at www.usfoods.com.

Contact:

Michelle Ferm
Fishman Public Relations
847-945-1300
mferm@fishmanpr.com

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