Dickey's Announces Record First-Year Catering Hotline Sales

1-866-BARBECUE Celebrates First Anniversary

DALLAS, Aug. 3, 2012 // PRNewswire // -- Not many one-year-olds make $2.6 million. But, after just one year, the national catering hotline for Dickey's Barbecue hit that sales mark with a 58% year over year sales increase. 1-866-BARBECUE continues to break monthly sales records, making Dickey's the number one barbecue catering service in the nation.

"Our national catering hotline had an impressive first year," said Roland Dickey, Jr., president of Dickey's Barbecue Restaurants, Inc. "It allowed us to better serve our customers so that they have an enhanced catering experience -- the response has been extremely positive."

1-866-BARBECUE gives customers direct access to live catering experts who can answer questions, customize orders, and recommend options. The catering service ranges from personal box lunches to full-service buffet for any size. The hotline makes catering easy and affordable for families and corporate event planners.

Dickey's Barbecue is continuing to expand with at least 50 new stores slated to open in the remainder of 2012. The new growth makes the demand for catering services even greater. The catering hotline takes catering orders for any franchise location from 9 a.m. to 5 p.m. CT daily with an answering service ongoing 24 hours a day.

"In twelve months, we took a business model that didn't exist and made it a reality," said Dickey. "I'm proud of our catering team and excited to see our growing company take our catering business to the next level."

Since 1941, the world's largest barbecue franchise has offered free kids meals every Sunday and affordable family packs designed to bring the whole family together for dinner. Dickey's Barbecue offers a quality selection of signature meats, home style sides and tangy barbecue sauce. All meats are slow smoked on-site in each restaurant.

About Dickey's Barbecue Restaurants

Founded in 1941, Dickey's Barbecue Restaurants began in Dallas, Texas. More than 70 years later, Dickey's is now the world's largest barbecue chain. Currently, Dickey's Barbecue Restaurants is located in 43 states and over 250 locations nationwide. For more information on partnering with Dickey's Barbecue Restaurants in any location, call (866) 340-6188 or visit www.dickeys.com. Also visit our corporate Facebook page at www.facebook.com/dickeysbarbecuepit. Dickey's: Passionate about the Art of Great Barbecue.

Media Contact:

Jami Zimmerman
972.248.9899
jzimmerman@dickeys.com

SOURCE Dickey's Barbecue

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