Rita's Italian Ice Introduces Secret Flavor Ice

Rita's Fans Sample & Guess for your chance to Win an Apple iPad® or Free Ice for a Year!

TREVOSE, Pa., Aug. 3, 2012 // PRNewswire // -- Rita's Italian Ice, the nation's largest Italian Ice concept with over 625 outlets in 19 states, announced today it has introduced Secret Flavor Ice and a Secret Flavor Facebook Sweepstakes in outlets across the U.S. Beginning today, Friday, August 3rd, guests can sample the new Secret Flavor Ice and enter their guess on Rita's Facebook page, and on Thursday, August 23rd the new Secret Flavor will be revealed!

Guests are encouraged to visit their local Rita's to sample the Secret Flavor Ice and enter their guess via Rita's corporate Facebook page www.facebook.com/RitasItalianIceCompany between August 3rd and August 22, 2012. One lucky winner will receive an Apple iPad® and daily winners will be selected to win Free Ice for a Year during the promotional period. Additionally, for every 1,000 new Facebook fans Rita's gains during the promotion, one lucky winner will receive a "Swag Bag" containing Rita's merchandise!

"We wanted to engage our guests and what better way to do so than a Secret Flavor sweepstakes," said Jonathan Fornaci, chief executive officer of Rita's. "Our guests love sampling our new flavors, now they have a chance to win great prizes by simply sampling the Secret Flavor and entering their guess via our Facebook page!"

About Rita's Franchise Company

Rita's Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 19 states with over 625 outlets. Rita's presently has international locations in China, India and the ABC islands (Aruba, Bonaire and Curacao) and is continuing to grow nationally and internationally through franchise opportunities. The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty flavors, Old Fashioned Frozen Custard, layered Gelati as well as its signature Misto® and Blendini® creations. With its motto: "Ice, Custard, Happiness," Rita's is dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and Ranked #156 on Entrepreneur Magazine's "Top 500 Franchise Rankings" for 2011. For more information about Rita's please call 1-800-677-RITA or visit www.ritasice.com.

SOURCE Rita’s Italian Ice

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