August 14, 2012 // Franchising.com // Frisco-based MOOYAH Burgers Fries Shakes, a rapidly expanding fast casual burger chain, recently added a new mobile ordering application to help fuel its aggressive growth plans.
The native app, available for both iOS and Android and developed by OLO, allows guests to access the better burger chain’s ordering platform directly from their smartphone, view and order from the restaurant’s full menu, repeat previous orders, pay securely using a credit card, and confirm time and date of pick-up. Even better, when guests order through the app they skip the line.
The rollout coincides with a complete systems evaluation conducted by MOOYAH, readying the brand for 100 percent growth in unit count this year.
“We are always looking for ways to enhance the MOOYAH experience,’” said Alexis Barnett, Director of Marketing, MOOYAH Burgers Fries Shakes. “OLO’s application is customized specifically for our operations, so Guests can order in just a few keystrokes, exactly what they want and when they want it.“
MOOYAH chose OLO in 2011 to build an off-premise ordering platform. One year later, thousands of guests have ordered using the platform, and MOOYAH is projecting similar success from the new app.
OLO Founder and CEO Noah Glass considers smartphone apps the new frontier for quick-serve and fast casual restaurants. One in every two Americans makes use of a smartphone today (according to Nielsen data), and 30 percent of all food-related searches occur on a mobile device. Moreover, in 2011 the average smartphone user, for the first time ever, began spending more time using mobile applications than browsing the web and roughly 40 billion applications have already been downloaded this year from the App Store and Android Market.
“Mobile ordering is a must-have for restaurants today, and we’ve found that native apps allow brands to head off the competition and increase customer loyalty,” said Glass. “Some OLO clients are receiving as much as 35-40 percent of their self-service orders from mobile apps.”
MOOYAH is a fast-casual, “better burger” concept serving fresh-cut fries, hot dogs, vegetarian options and rich, thick shakes. Founded in 2007 in Dallas, it uses only fresh, American lean beef, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. MOOYAH ranked in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit www.MOOYAH.com. Follow MOOYAH on Twitter @MOOYAHBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page
Founded in New York in 2005, OLO is the original provider of mobile and ordering capabilities for the restaurant industry. Top restaurant brands rely on OLO’s award-winning multi-channel sales platform to seamlessly integrate mobile and online orders with their point-of-sale systems and provide a best-in-class customer experience to loyal customers. As a result, OLO clients have reported 25% larger average order sizes, 32% increases in customer visit frequency, 5x growth in customer relationship management (CRM) databases, and 8% lift in same stores sales. Today, more than 1.5 million customers use OLO to order ahead and get food faster at their favorite restaurants, including users of GrubHub, the leading consumer brand for mobile and online ordering in more than 75 major cities and 300 college campuses across the nation. OLO’s exclusive relationship with GrubHub provides client restaurants with unique access to millions of new local consumers. Learn more at www.olo.com or olo.tumblr.com.
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