MILFORD, Conn., Aug. 30, 2012 // PRNewswire // - Today, SUBWAY® Restaurants, the world's largest restaurant chain, announces that it will celebrate its birthday by hosting a month-long SUBprize Party throughout September offering daily giveaways. Grand prizes include four 2013 Jeep® Compass vehicles, 400 Kinect for Xbox 360 prize packs, 72 Florida beach getaways from Visit St. Petersburg/Clearwater, and Ultimate RadioShack Prize Packs including a laptop, tablet, e-reader, camera, computer speakers, wireless keyboard, printer and headphones. In addition, SUBWAY® Restaurants will be expanding their everyday value menu with many $5 Footlong Faves.
"I opened our first restaurant in Bridgeport, Connecticut, 47 years ago to pay for college," said SUBWAY® President and Co-Founder, Fred DeLuca. "Today, SUBWAY® is a global brand with over 37,000 locations in 100 countries, and we couldn't have done it without the help and loyalty of the millions of customers who come through our doors every day. For that, we are eager to celebrate and thank them for their continued support."
To participate, consumers can pick up specially marked 30oz promotional cups or Doritos® Blazin' Buffalo & Ranch chips with codes that can be redeemed to win Grand SUBprizes every day.
"We are celebrating our birthday all September long by treating fans to $5 Footlong Faves and new grand prizes every day," said Tony Pace, Sr. Vice President, Chief Marketing Officer of the SUBWAY® Brand. "Everyone's invited to our Sub-prize party."
The celebration kicked off in Los Angeles on August 28th when SUBWAY® Famous Fans Blake Griffin and Nastia Liukin donned party hats and cheered on while local participants spun the prize wheel at a local SUBprize party. SUBWAY® Restaurants and Jeep® also hosted a raffle for a 2013 Jeep® Compass at the bash. Nastia Liukin picked three names, and each semifinalist chose a key, with one lucky L.A. resident's key turning the ignition and winning the vehicle.
The SUBWAY® restaurant chain is the world's largest restaurant franchise, with more than 37,000 locations in 100 countries. Headquartered in Milford, Connecticut and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® franchise was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand is committed to providing a wide range of great tasting, healthier food choices while reducing its environmental footprint and creating a positive influence in the communities they serve around the world. Over the past several years, the brand has switched to products and practices that improve the sustainability of their supply chain, as well as improve energy efficiency, water conservation, and food and water quality and reduce their waste stream. The brand has also made a commitment to fully support principles of responsible farming, fishing and animal husbandry - for the long term sustainability of the earth's natural resources. In 2011, for the third year in a row, the SUBWAY® brand was ranked "number one" by consumers in the "Most Popular," "Top Service" and "Healthy Options" categories in the Zagat® Fast Food Survey for food brands with 5,000 or more locations. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway. Visit us at: www.subway.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
SOURCE SUBWAY Restaurants