Maui Wowi Hawaiian Brews Up a New Coffee for Fall

Maui Wowi Hawaiian,, launches its fall coffee LTO, Maui Mountain Roast; a bold blend with big flavor just in time for the fall season.

Greenwood Village, CO (PRWEB) August 31, 2012 - Maui Wowi is brewing something new for fall, announcing Maui Mountain Roast as a limited-time offer fresh Hawaiian coffee. The bold tasting blend will be available at participating Maui Wowi Hawaiian locations by mid-September and will continue through the fall months.

“We wanted to bring a new type of coffee roast that both our routine coffee drinkers would enjoy and our palatable connoisseurs would appreciate. I believe we’ve accomplished this with the Maui Mountain Roast,” said Erin Hicks, Executive Vice President at Maui Wowi Hawaiian. “This LTO provides our customers with something exotic and flavorful, without the cost of a trip to the Hawaiian Islands.”

Maui Mountain Roast is a premium coffee with subtle hints of wildberry and an earthy finish. The blend stands out from others in the Hawaiian coffee line at Maui Wowi, a company which also specializes in healthy fresh fruit smoothies. Customer favorites such as the lighter Kona blend and darker Molokai, all include the prestigious coffee beans grown on the Hawaiian Islands, with the new Maui Mountain Roast being no exception; featuring coffee beans from the island of Maui.

“The Hawaiian grown coffee beans are something that is revered in the industry as one of the most premium coffees in the world,” said Hicks. “Maui Wowi has the ability to bring that unique coffee to the Mainland so our customers can delight in its quality and premium taste profile.”

Maui Mountain Roast hits participating U.S. stores and event locations later this month. Maui Wowi Hawaiian, celebrating 30 years, has over 600 operating units in nine countries, serving all-natural and gluten-free, fresh fruit smoothies, as well as Hawaiian coffee and espresso beverages.

About Maui Wowi Hawaiian Coffees & Smoothies

Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. With over 605 operating units in nine countries, Maui Wowi Hawaiian has truly gone “Global” by adding an online store, Now customers from anywhere in the world can experience the prized-gourmet Hawaiian coffees and taste the ‘Aloha Spirit’ with a ‘Click-of-a button!’ To learn more information about Maui Wowi Hawaiian’s, products, locations, or flexible, low cost franchising opportunities, visit


Justin Livingston
Maui Wowi Hawaiian Coffees & Smoothies

Eric Richardson
Maui Wowi Hawaiian Coffees & Smoothies



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