Baskin-Robbins Picks Apple Cinnamon Crisp Ice Cream As Its September Flavor of the Month

September's Flavor of the Month Welcomes in the New Season with Classic Fall Flavors

CANTON, Mass., Sept. 6, 2012 // PRNewswire // -- As the sultry days of summer come to a close, Baskin-Robbins, the world's largest chain of ice cream specialty shops, invites ice cream lovers to "fall" into the new season with its September Flavor of the Month, Apple Cinnamon Crisp. Featuring cinnamon-flavored ice cream with apple and oat chunks, plus a buttery brown sugar cinnamon swirl-flavored ribbon, Apple Cinnamon Crisp combines classic autumn flavors into one delicious frozen treat.

"To celebrate the change in seasons, we're delighted to introduce Apple Cinnamon Crisp as our September Flavor of the Month," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "Apple Cinnamon Crisp is inspired by seasonal touch points like orchard harvests and warm baked goods. It's a delicious new addition to the Baskin-Robbins flavor library."

For a more decadent treat, guests can enjoy the new Apple Cinnamon Crisp Waffle Bowl Sundae. The sundae features two scoops of Apple Cinnamon Crisp ice cream in a waffle bowl, topped with warm caramel praline topping, whipped cream, almonds and is finished with a cherry on top. Baskin-Robbins' new Apple Cinnamon Crisp is available by the scoop in a cup or cone at participating Baskin-Robbins shops nationwide in September. The flavor is also available in fresh-packed pints and quarts, so ice cream lovers can bring the flavor home to enjoy with family and friends.*

For more information about Baskin-Robbins' frozen treats and its September Flavor of the Month, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Contact:

Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins

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