September 10, 2012 // Franchising.com // WALLINGFORD, Conn. – Edible Arrangements founder and CEO Tariq Farid recently honored Riyadh entrepreneur Nourah Al-Rossais as the “International Franchisee of the Year” at the franchise’s 7th International Convention in Orlando, Fla.
“As soon as I met her, I knew she was the perfect person to introduce Saudi Arabia to Edible Arrangements,” Farid told the more than 700 franchisees, managers and vendors attending the convention. “I was in awe the first time I went into her stores. She is such a perfectionist, you can tell she wants each of them to be amazing. She inspires all of us to be better.”
Al-Rossais, who opened her first location in 2009, now has 11 franchises located in Riyadh, Jeddah, Makkah, Al Majmah’ah and Al Dammam.
“Edible Arrangements is like my family and I am very honored,” said Al-Rossais. “This award is possible because I have such an amazing and supportive family and such a great staff in my stores. It can be tough introducing a new concept to an entire country. But we did it, and I can't wait to get back and open more!”
With over 1100 locations open or under development worldwide, Edible Arrangements International is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical, healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine’s annual “Franchise 500” for the past six years and also placing in Entrepreneur’s top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises.” Edible Arrangements was the winner of the ICSC’s 2010 Hot Retailer Award and the company has also ranked in Inc. magazine’s top 5,000 fastest growing privately-held companies for nine consecutive years, ranked #1 in Forbes “2012 Top 20 Franchises for the Buck” and was named one of Inc’s “10 Promising Franchises for 2011.” The company also was recently named one of the Top 100 internet retailers by Internet Retailer magazine, was ranked #27 in 1851's Social 100: Top Social Media Campaigns That Stand Out. In addition, the Edible Arrangements website was ranked among the Top 30 in ForeSee’s Top 100 e-Retail Satisfaction Index. More information about Edible Arrangements and Edible Arrangements franchise opportunities is available at 1-888-727-4258 or online at www.eafranchise.com.