Bojangles’ Boasts A New, Rich Blend Of Coffee

New Coffee Product Accompanied by Online Photo Contest for Bojangles’ Gift Cards

CHARLOTTE, N.C. (Oct. 1, 2012) – Bojangles’ – the home of the freshest, made-from-scratch buttermilk biscuits and the best-in-class breakfast in the industry – has introduced a new coffee called “BoJo.” Specifically blended for Bojangles’ with a rich blend of coffees, BoJo is made from 100 percent Arabica beans. Bojangles’ new, freshly-brewed coffee is a medium roast, premium blend that has a smooth taste for a great cup of coffee.

“Understanding how important a great cup of coffee is to our customers, we tested a variety of blends for several months before choosing the smooth yet flavorful BoJo,” said Senior Vice President of Research and Development Mike Bearss. “Bojangles’ is proud to offer the perfect complement to any item on our menu with BoJo. We want to be the coffee destination for new customers and our existing loyal fans who want a high-quality cup of coffee.”

Bojangles’ customers are invited to participate in a fun, interactive online contest called “How Do You Take Your BoJo?” Kicking off today, fans are encouraged to submit a photo and caption of the places they go with their BoJo cup – waiting for the elevator, running late to a meeting or even sitting in a carpool line at their child’s school. To enter the BoJo contest, visit www.howdoyoubojo.com.

Submissions in the photo contest will be accepted until Sunday, Nov. 4, with the participants list being narrowed down to five finalists on Monday, Nov. 5. Public voting will take place from Nov. 5 through Thursday, Nov. 8. On Friday, Nov. 9, the winners will be announced. First place will receive a Bojangles’ promotional gift card for $300, second place for $200 and $100 each for third through fifth place winners.
For more information on BoJo and Bojangles’ other unique offerings, visit www.bojangles.com.

About Bojangles’

Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants Inc. serves all of its proprietary menu items, such as made-from-scratch buttermilk biscuits, Legendary Iced Tea™, delicious fixin’s and specially seasoned, never frozen fried chicken. Bojangles’ boasts more than 500 locations in 10 states, primarily in the Southeast, and the District of Columbia as well as two international restaurants. For more information, visit www.bojangles.com or follow us on Facebook and Twitter.

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