Touchdowns, Tackles and Texts: Charley’s Celebrates Football Season with SMS Campaign

Participating Customers Have Chance to win $2,500 in “Charley’s Philly Steak Blitz”

October 10, 2012 // // Columbus, Ohio – Are you ready for some football? Charley’s, known worldwide for their Charley’s Grilled Subs and Charley’s Philly Steaks restaurants, is tackling the 2012 football season with a five-week campaign where participants have the chance to call plays, score touchdowns and win one of 22 prizes including a grand prize of $2,500 cash.

The “Charley’s Philly Steak Blitz”, which will run from Sept. 24 to Oct. 28, allows guests to play the game either by texting the word "blitz" to 69529 or creating a profile and playing online at In both instances, players will have the option to call a "run, pass or trick" play. Points are awarded in conjunction with the result of the selected play while giving 100 bonus points for every touchdown scored. At the end of the campaign, the leaders with the most points on the national leader board will be awarded one of the following prizes:

  • Grand Prize: $2,500 cash
  • First Runner-Up: $1,000 cash
  • Second Runner-Up: $500 cash
  • Next 19 Highest Scores: $50 in Charley’s Cash

"From the kids that loved Tecmo Bowl to the adults now indulging in multiple fantasy football leagues every year, it’s well-known that simply watching football is never enough," said Ben LaPlaca, Creative Director for Charley’s. "We're excited to offer our customers the opportunity to engage with the Charley’s brand in a way that combines two things they love most…Philly steaks and football!”

Everyone is given one free play to begin the game either via text or through the online profile they create. All subsequent plays will require a game code, which can be found at participating Charley's locations. Players can visit for all rules and regulations and will be able to submit game codes for up to two weeks after the end of the campaign.

To learn more, visit or your nearest Charley’s location.

About Charley’s Grilled Subs

Charley’s Grilled Subs, the world’s largest Philly Steak Sandwich chain, is known for their hot, fresh made-to-order sandwiches and other 100 percent Certified USDA choice steak, chicken and deli subs, gourmet fries and freshly squeezed lemonade. The company, headquartered in Columbus, Ohio, will celebrate its 500th opening in 2012 and is located worldwide in 46 states and 16 countries. Founded in 1986, more than 90 percent of all Charley’s Grilled Subs restaurants are run by franchisees. For more information, go to

Media Contact:

Amy Heredia
Fishman Public Relations

SOURCE Charley's Grilled Subs


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