Rita's Italian Ice Awards Franchise Development In Orange County

Rita's Continues Expansion with New Franchise Momentum in California and the Opening of a West Coast Office

TREVOSE, Pa., Oct. 12, 2012 // PRNewswire // -- Rita's Italian Ice, the nation's largest Italian Ice concept with over 625 outlets in 19 states, has awarded an area franchise development agreement for Orange County, California to Reggie Scales who plans to develop 40 outlets for the brand over six years.

"Rita's brand is perfect for Orange County and we are proud to welcome Reggie as our newest Area Developer," said Jonathan Fornaci , chief executive officer of Rita's.

Recently acquired by Falconhead Capital, LLC in New York, Rita's Italian Ice has been aggressively expanding in its core markets in the US as well as internationally. In April, Rita's Italian Ice announced it had awarded area rights to part of Los Angeles County and has recently opened a West coast office to support its growth in California.

"Rita's has carved a niche in the frozen dessert space like no other," says Reggie Scales , area developer of Rita's Italian Ice Orange County. "California is the next logical frontier and I'm excited to pioneer Rita's shift to Orange County, California. This will be the next gold rush but for your taste buds," he said.

Scales grew up in Maryland and was introduced to Rita's by a close friend over 15 years ago. Trips to Rita's became a Scales family staple after having children, and became the place to stop before or after family outings. Having moved to California in 2004, Scales was amazed that Rita's hadn't made it out to the West, and decided to bring the popular Ice treat to Orange County.

Candidates interested in opening a Rita's Italian Ice should possess a passion for the brand and serving guests and families in their community in a fast-paced environment. Franchisees are required to demonstrate a minimum of $250,000 in liquid capital, a net worth of $750,000, and a credit score of 700 or better. Rita's seasoned executives provide an unparalleled level of support. Qualified franchisees benefit from a twenty-eight year old brand which is a predictable, measurable and sustainable investment opportunity.

The company is actively seeking area development agreements and multiple-unit operators throughout California, Arizona, Nevada, Texas, Florida, the Carolina's, and the Northeast, and single unit franchisees in the mid-Atlantic region. Rita's is also actively pursuing major international markets across several continents. For more information on franchising, visit www.ownaritas.com.

About Rita's Franchise Company

Rita's Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 19 states with over 625 outlets. Rita's presently has international locations opening in China, India and the ABC islands (Aruba, Bonaire and Curacao) and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty flavors, Old Fashioned Frozen Custard, Milkshakes, layered Gelati as well as its signature Misto® and Blendini® creations. With its motto: "Ice, Custard, Happiness," Rita's is dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012. For more information about Rita's please call 1-800-677-RITA or visit www.ritasice.com.

SOURCE Rita's Italian Ice



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