KFC’s Recipe for Hope Asks Fans to "Pass the Bucket" on Facebook and Raise Money to Fight Hunger
Facebook Activation Helps Fight World Hunger One Share at a Time
LOUISVILLE, Ky. - October 29, 2012 - (BUSINESS WIRE) - Colonel Harland Sanders’ secret recipe to a well-lived life included giving back to the community and helping those in need. This year, KFC® will again honor the Colonel’s legacy by raising money to feed the hungry through KFC’s Recipe for Hope, a part of Yum! Brands’ annual World Hunger Relief campaign.
KFC is calling on fans to “Pass the Bucket” on Facebook this month, to raise awareness and funds for World Hunger Relief. The brand has more than five million Likes on its U.S. Facebook page (www.facebook.com/KFC), so there are plenty of potential recruits for the Colonel’s fundraising army. KFC will donate $1 to the United Nations World Food Program (WFP) for each of the first 10,000 fans who “Pass the Bucket” by sharing KFC’s Recipe for Hope image on their Facebook page (www.facebook.com/KFC), up to a maximum donation of $10,000.
Even a single “share” is meaningful, given that for approximately $1 a day, WFP can provide a meal to four children through its global school meals program.
“Since KFC U.S. began its World Hunger Relief effort five years ago, the brand has raised nearly $7 million to help feed the hungry,” said John Cywinski, President of KFC U.S. “This year’s ‘Pass the Bucket’ Facebook campaign makes it easy for our social media followers to help fight hunger simply by clicking ‘Share.’ We think the Colonel would be very proud of our ‘Recipe for Hope.’”
Colonel Sanders’ commitment to helping others was legendary. Many of the people who knew him said that he gave away much of his fortune in order to help others. A quote from the Colonel’s recently discovered autobiography perfectly illustrated his philanthropic nature: “There’s something inside of me that makes me want to help people, especially people who are having difficulty of some kind,” the Colonel wrote.
In addition to “Passing the Bucket” to trigger a donation, consumers can also make a donation at participating KFC restaurants through Nov. 18. No purchase is necessary. KFC restaurant employees have embraced the World Hunger Relief program, executing creative local fund-raising campaigns that have seen some restaurants raise as much as $13,000 in a single year.
Since 2007, KFC has supported Yum! Brands’ nationally-recognized annual World Hunger Relief campaign, which raises awareness, volunteerism and funds for WFP and other hunger relief agencies. In October, David Novak, Chairman and CEO of Yum! Brands, was recognized by World Food Program USA with the 11th annual George McGovern Leadership Award at the State Department for the company’s World Hunger Relief effort. To date, Yum! Brands World Hunger Relief has raised $115 million for WFP and others and is helping to provide 460 million meals and save the lives of millions of people around the world.
KFC and Yum! Brands also fight hunger in the U.S. through the Harvest program. Since its launch over two decades ago, Harvest has become the largest prepared-food donation program in the world. Through Harvest, Yum! has donated more than 148 million pounds of food, with a value of nearly $650 million, to those at risk of hunger in the U.S.
For more information about KFC's commitment to World Hunger Relief or to make a donation, visit www.fromhungertohope.com.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips® with home-style sides, Hot Wings, and freshly made chicken sandwiches including the Double Down® and the Doublicious®. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
About Yum! Brands’ World Hunger Relief
Yum! Brands’ World Hunger Relief is the world’s largest private sector hunger relief effort, spanning more than 120 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and more than 1 million employees and franchise associates. The campaign raises awareness, volunteerism and funds for the United Nations World Food Programme (www.wfp.org) and other hunger relief agencies.
About the KFC “Pass the Bucket” Facebook Promotion
KFC will donate $1 for each of the first 10,000 people who share an image of the KFC donation bucket from the brand’s Facebook page (www.facebook.com/kfc). Maximum donation is $10,000.
About World Food Programme (WFP)
For approximately one dollar a day, WFP can provide a meal to four children through its global school meals program. All funds raised in the US will be donated to WFP USA, a 501(c)(3) US charity, which supports the programs of WFP. For more information about WFP USA, visit www.wfpusa.org/about. All funds donated by customers during World Hunger Relief will directly support the greatest needs of WFP’s food assistance programs in vulnerable communities around the world. WFP does not endorse any product or services. The Yum! Brands Foundation will make an additional contribution in addition to those funds raised by Yum! Brands and its restaurant brands to cover a minimum of US $1M and maximum US $2M in WFP’s global administrative fees. ©2012 Yum! Brands, Inc. KFC Feeds is a program of the Kentucky Fried Chicken Foundation, an independent 501(c)(3) charitable organization funded by the KFC family of restaurants, and its logo is used with permission.
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