November 29, 2012 // Franchising.com // WATCHUNG, NJ – Pancheros Mexican Grill (www.pancheros.com), the Iowa-based burrito connoisseurs, opened its first location today in Watchung, NJ. In honor of their opening, Pancheros will be hosting a special day for residents to enjoy their mouthwatering burrito creations for just $1 on December 6, 2012 from 4p.m. to 6p.m.
Supplying burrito lovers a Mexican dining experience to remember, Pancheros utilizes only the freshest ingredients and homemade tortillas to concoct their trademark dishes. With the assistance of “Bob the Tool”, a unique plastic spatula, Pancheros has revolutionized burrito building forever, ensuring every customer gets an equally tasty mouthful in each bite! For those yearning to fulfill their palate in a different way, other menu selections include: quesadillas, tacos, burrito bowls and salads, all of which are made with fresh grilled meats and vegetables.
“Pancheros is thrilled to be opening their ninth location in the New Jersey area, where we hope to show residents what a “burrito better built” truly is,” said Rodney Anderson, President of Pancheros Mexican Grill. “Our tortillas are our friends. They won’t let you down. Wrap your fingers around a Pancheros burrito and it feels like a firm handshake. One that says, “Don’t worry, buddy I’m gonna keep it together and make sure none of my marinated amazingness gets re-routed to your chinos.”
The new Pancheros location will open November 29th and is located at 1680 Route 22 East, Watchung, NJ 07069. The store will be open from 10:30a.m. to 10:00p.m. Sunday through Thursday and 10:30a.m. to 11:00p.m. Friday through Saturday. To contact the Watchung Pancheros, please call (908) 561-0546.
Founded in 1992 by Rodney L. Anderson, Coralville, Iowa-based Pancheros Mexican Grill is a quick-serve, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients. Burritos are customized and mixed with “Bob the Tool” to get every ingredient in each bite. Along with their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has more than 50 locations in the United States and the company plans to have 60 restaurants open across the country by the end of 2013. For more information, visit http://www.pancheros.com.