Edible Arrangements® Franchisee Lands Spot In High-Profile Ad Campaign

Miami-Franchise Owner German Pao Featured in New Holiday-themed “World of Edible Arrangements” Commercial

December 04, 2012 // Franchising.com // WALLINGFORD, Conn. – Edible Arrangements International this week debuted its new holiday-themed television spot which features a whimsical world of trees made from Granny Smith apples, fallen snow of coconut and a house created from cinnamon sticks.

The spot is the latest in a series of “World of Edible Arrangements” commercials from renowned foodscape artist Carl Warner.

The new spot, which took 14 hours to shoot with a stop-motion camera, debuts today throughout the holiday season and features Miami-based franchise owner, German Pao, and the new Holiday House Bouquet™ arrangement.

Pao, who had never been on camera before, was in awe when he arrived on the Toronto set where Edible Arrangements® executives and crew members were shooting the commercials.

“It was amazing to me how much was involved in filming the spot,” said Pao. “There was so much equipment and so many people working all day to perfect this winter wonderland. Christmas is my favorite time of year so it was really fun for me to get to be part of this particular commercial.”

Pao, 30, opened his Edible Arrangements® franchise four years ago near his hometown of Miami, in Pinecrest, Fla.

“I joined Edible Arrangements International in my mid-20s, but I was a fan of the concept even earlier,” he said. “I’d send my wife Edible Arrangements® bouquets instead of flowers for our anniversaries because of how amazing the product looked and the ‘wow’ factor that came with the delivery. After a while I just thought, ‘why don’t I start doing this?’”

Two years into running the business, Pao received his engineering degree and now works for an engineering company while still running his store.

“I love both my jobs, and as an engineer I have a special appreciation for the expertise that goes into constructing hand-sculpted fresh fruit arrangements,” added Pao. “Appearing in the commercial and working as an Edible Arrangements® franchisee is a great experience. We’re already thinking about opening a second location.”

Pao’s “World of Edible Arrangements” spot is scheduled to air throughout December on national cable and select broadcast networks in the U.S. and Ontario and is available to view at http://www.ediblearrangements.ca/wintercommercial.aspx.

About Edible Arrangements

With over 1100 locations open or under development worldwide, Edible Arrangements International, LLC. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements® stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur Magazine’s annual “Franchise 500” for the past five years and also placing in Entrepreneur’s top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises.” Edible Arrangements® was the winner of the ICSC’s 2010 Hot Retailer Award and the company has also ranked in Inc. Magazine’s top 5,000 fastest growing privately-held companies for seven consecutive years, ranked ninth on Forbes “2011 Top Franchises to Start for the Money” and was recently named one of Inc’s “10 Promising Franchises for 2011.” The company also was recently named one of the Top 100 internet retailers by Internet Retailer magazine. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or online at ediblearrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

Media Contact:

Scott White
BizCom Associates
(214) 458-5751
scottwhite@bizcompr.com

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