Dunkin’ Donuts Celebrates 12.12.12 with Special 12-Hour Twitter Sweepstakes
A Dozen Lucky Fans Have a Chance to Win a $100 mGift for Tweeting with Whom They’d Like to Share a Dozen Donuts
CANTON, Mass. (December 12, 2012) – Today is 12.12.12, and Dunkin’ Donuts is celebrating this unique date by making the day extra sweet for 12 lucky fans. On this “day of the dozens,” Dunkin’ Donuts, America’s favorite all-day, everyday stop for coffee and baked goods, is shining the spotlight on its famous dozens of donuts with the special one-day 12.12.12 Twitter Sweepstakes, for the chance to win one of 12 $100 Dunkin’ Donuts mGifts.
Beginning at 6 a.m. ET today and continuing for 12 straight hours to 6 p.m. ET, fans can tweet @DunkinDonuts to answer the question, “with whom would you like to share a dozen donuts?” All tweets must include the hashtag #DDozen. Dunkin’ Donuts will randomly select one winner per hour until 6 p.m. ET (12 winners total) to receive a $100 mGift to help keep them running with Dunkin’ Donuts coffee, donuts and snacks through the holiday season and into the New Year. For additional terms and conditions related to Dunkin’ Donuts’ 12.12.12 Twitter sweepstakes, please visit: https://www.dunkindonuts.com/content/dunkindonuts/en/promotions/12_12_12_Twittersweeps.html.
“12.12.12 is truly a unique day to celebrate dozens, and for Dunkin’ Donuts, America’s donut leader, it’s a special opportunity to recognize the joy and delight people have when sharing a dozen donuts,” said John Costello, Dunkin’ Brands Chief Global Marketing and Innovation Officer. “Our Twitter sweepstakes helps make this date fun and special for our fans, and is another meaningful way we can show our appreciation for our loyal guests who support our brand each and every day.”
To help fans celebrate the holiday season, Dunkin’ Donuts is also currently running two Facebook promotions, offering chances to win exciting early holiday presents. Dunkin’ Donuts’ “Top of the WorlDD” Photo and Video Contest gives Facebook fans the chance to start 2013 “at the top” by having their New Year’s message displayed on our digital billboard in Times Square on its most famous night, New Year’s Eve. Fans can submit their celebratory New Year’s Eve themed photos or videos to a special Facebook tab for a chance to win a pair of JetBlue travel certificates and their winning entry shown on the Dunkin’ Donuts billboard. Ten first prize photo and video winners will each win a $50 Dunkin’ Donuts Card.
The “Dunkin’ K-Cup® packs K-ountDDown” Promotion offers fans a chance to enter to win a daily prize pack which includes several items tied to the theme of home brewing, such as a Keurig® K-Cup® Brewer, a six month supply of Dunkin’ Donuts K-Cup® packs and a $20 Dunkin’ Card. And, to help cover one of the biggest home-related bills facing people after the holidays, at the end of the promotion a sweepstakes drawing will award five grand prize winners $2,500 they can put towards home or rent payment in 2013.
For more information about both the “Top of the WorlDD” Photo and Video Contest, https://www.facebook.com/DunkinDonuts/app_468464913195288, and the “Dunkin’ K-Cup® packs K-ountDDown,” https://www.facebook.com/DunkinDonuts/app_333735163392145, visit Dunkin’ Donuts’ official Facebook page at www.facebook.com/dunkindonuts.
For more than 60 years, Dunkin' Donuts has been a leader in the donut category, selling 1.9 billion donuts and MUNCHKINS® donut hole treats every day. Within the United States, Dunkin’ Donuts offers more than 70 varieties of donuts, including beloved flavors such as Boston Kreme, Glazed and Chocolate Frosted. For the holiday season, this year Dunkin’ Donuts is offering guests festive donuts including the new Red Velvet Drizzle Donut, featuring a glazed red velvet cake donut with cream cheese icing drizzle. Dunkin’ Donuts’ new Red Velvet MUNCHKINS® are the glazed red velvet cake in a fun bite size. Dunkin’ Donuts’ new Holiday Star Donut features a star-shaped, bavarian creme filled donut topped with green icing and white star sprinkles.
For more information about Dunkin’ Donuts, please visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts
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