December 14, 2012 // Franchising.com // ATLANTA - Huddle House, a 400+ unit full-service family restaurant chain and segment leader in innovation and growth, has signed a multi-unit franchise agreement with CEFCO Convenience Stores (CEFCO), adding to the brand’s aggressive expansion efforts.
CEFCO, a 254-unit convenience store company based in Temple, TX will bolster the Huddle House growth plan to add more than 100 locations in the next 5 years. The CEFCO signing guarantees units in Mt. Vernon and Jarrell, Texas, which are scheduled to open in the spring of 2013.
“Expanding our restaurants into non-traditional locations supports our growth strategy, which targets unique real estate opportunities, such as convenience stores, truck stops, and travel centers to expand our customer base” said CEO, Michael Abt. “We are pleased to announce the signing of these initial two locations as it will further the brand’s growing presence and awareness throughout the state of Texas.”
The joint venture appeals to today’s consumer because it provides the advantage of two popular and quality services in one convenient location.
“CEFCO has a long history of taking care of our customers with outstanding service, clean facilities, best-in-class restrooms, great products, and a commitment to the communities we serve,” said Brett Giesick, Chief Retail Officer of CEFCO, who also noted that CEFCO currently operates in Texas, Alabama, Arkansas, Louisiana, Mississippi, Oklahoma, and New Mexico. “We are just as committed toward providing these same levels of execution to our Huddle House guests.”
Huddle House, Inc., a full-service family restaurant chain, is well-known for serving “Any Meal. Any Time.” in communities around the country. The core values on which Huddle House was founded in 1964 – serving quality food in a warm, friendly environment that brings the community together – remain intact today. Typically open 24-hours, Huddle House serves breakfast, lunch and dinner all day. In 2011, Huddle House introduced a new décor package with flexible seating so even larger groups can come and enjoy 'Our House'. The Atlanta-based 400-plus-unit franchise is located in 21 states, primarily in the Southeast, Mid-West and Southwest U.S. For more information, please call 1-800-418-9555 or visit www.huddlehousefranchising.com