Home Helpers & Direct Link of the Roanoke Valley Fills Growing Need for Home Health Care

Nation's Leading Senior Care Franchise Offers Affordable Alternative to Assisted Living or Nursing Care Facilities 

CINCINNATI, OH - December 29, 2012 /24-7PressRelease/  - As more than 70 million Americans will reach age 65 in the next two decades, the need for in-home senior care continues to soar. Local entrepreneur Matt Dimke is lending a helping hand by launching a local home care agency to meet the needs of residents in the Roanoke Valley and surrounding areas.

As part of the nation's leading franchise specializing in comprehensive home care for seniors, new mothers and other individuals needing recuperative and continuing care, Home Helpers & Direct Link of the Roanoke Valley began serving the local community on December 14th.

Dimke has a strong background in finance and education, and also spent five years in the medical field as a Corporate Trainer. He found he was well-suited to adult education, and enjoyed giving back to others.

"At Home Helpers in Salem, we strive to deliver the same quality of care we'd expect for our own families while offering clients a more affordable alternative to assisted living or nursing care facilities," Dimke said.

His interest in starting his own Home Helpers business was inspired, in part, by the experiences of his own ailing relatives. He watched a grandmother slowly succumb to Alzheimer's; she spent her final years in a group home. His grandfather lived with his family for many years, but after a debilitating stroke, had to be moved to a nursing home.

"I know that their quality of life could have been improved if they could have lived at home for a longer period of time," Dimke said. I believe strongly in the companionship and healthcare services offered by Home Helpers because I have witnessed first-hand the rapid decline of loved ones moved into nursing facilities."

Home Helpers offers free in-home consultations and works with clients one-on-one to tailor a flexible care plan to meet their specific needs and budgets. Services offered include companionship, light housekeeping, meal preparation, transportation, and medication management through Direct Link.

Direct Link's exclusive line of medical alert systems are monitored 24/7 by a CSAA 5-Diamond Certified Care Center, enabling seniors to live independently at home for as long as safely possible. The Direct Link product suite includes land-line and cellular personal emergency response systems (PERS), automated medication dispensers, GPS client-tracking Care Watch and remote vital signs monitoring units. If a Direct Link unit is activated or a reading is abnormal, the device alerts Home Helpers staff, 911 or any pre-established contacts, thereby easing family anxieties and maximizing client independence.

"In a society where family members sometimes live hundreds of miles from each other, Home Helpers & Direct Link can step in to fill the role of a good neighbor," Dimke said. "Because our clients decide how often they need us and what services we can provide for them, it allows Home Helpers & Direct Link to offer affordable and convenient choices based on client specific requirements."

For more information about Home Helpers services & Direct Link products, visit http://www.HomeHelpers.CC and http://www.DirectLink911.com .

About Home Helpers

Founded in 1997, Cincinnati-based Home Helpers is one of the nation's leading senior care franchises specializing in comprehensive home healthcare and companionship for seniors, new mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 600 communities across North America and is seeking qualified franchise candidates in strategic communities throughout the country. Home Helpers was recently ranked the #1 Senior Care Franchise and "Best of the Best" by Entrepreneur magazine for the fifth straight year and continues to lead the way in the senior care industry.

Home Helpers is affiliated with Direct Link Help At The Touch Of A Button, a provider of medical alert units, including a 24-hour personal emergency response system, an automated medication dispenser and vital signs monitoring units that enable seniors to feel safer and live independently at home for longer than might otherwise be possible.

Home Helpers does not discriminate against anyone on the basis of religion, race, sex, color, national origin, ethnicity, disability, age or sexual preference in connection with employment or acceptance, treatment, or participation in its programs, services and activities. For more information on Home Helpers and franchising opportunities, visit the company's Web site at http://www.HomeHelpers.CC

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