OKLAHOMA CITY - Jan. 30, 2013 // PRNewswire // - SONIC Drive-In is putting the odds in everyone's favor this Groundhog Day by offering a 100% chance of good news.
Groundhog Day marks the arrival of spring and the end of winter. It's the day where Punxsutawney Phil predicts whether spring is arriving early, dependent upon whether he see's his shadow or not. Customers can hedge their bets and stop by SONIC and have a Footlong Quarter Pound Hot Dog for half-price all day on Saturday, Feb. 2.
"SONIC Drive-In is taking the American classic one step further by offering four flavor-packed footlong quarter pound hot dog flavors at half price," said James O'Reilly, chief marketing officer. "These four flavors highlight the great tastes of regional favorites throughout the United States."
Customers can choose from the Chicago Dog, All-American Dog, New York Dog or Chili Cheese Coney flavor for their Footlong Quarter Pound Hot Dog, or try one of each, all at half the price.
SONIC's own groundhog will be taking questions and responding with predictions on SonicDriveIn.com from Thursday, Jan. 31, through Groundhog Day on Saturday, Feb. 2.
And to sweeten the deal, SONIC will be offering all four of its classic hot dog flavors in the Footlong Quarter Pound variety all February.
SONIC®, America's Drive-In® (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant –398,929 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than $2.7 million to public school classrooms in local communities across the country.
SOURCE SONIC Drive-In