Rita's Italian Ice Introduces New Flavor Marshmallow Peanut Butter Cream Ice

New Cream Ice Debuts Just in Time for Rita's Valentine's Day Date Night with Cool Treats

TREVOSE, Pa. - Feb. 6, 2013 // PRNewswire // - Rita's Italian Ice, the nation's largest Italian Ice concept with over 625 outlets in 19 states, announced today a new Cream Ice flavor, Marshmallow Peanut Butter Cream Ice beginning February 6th, 2013. Guests are encouraged to ask for a free sample! This new Marshmallow Peanut Butter Cream Ice has the flavor of a rich marshmallow swirled with creamy peanut butter and is a limited time offering. Rita's new Marshmallow Peanut Butter Cream Ice will be available at all open Rita's Ice locations beginning Wednesday, February 6th– Tuesday, February 26th, 2013. For a complete list of outlets please visit us on the web at www.ritasice.com.

"Our new Marshmallow Peanut Butter Cream Ice tastes amazing," said Jonathan Fornaci , chief executive officer, Rita's. "It's a great combination of creamy flavors!"

Celebrate Valentine's Day by taking your sweetheart out for "Rita's Date Night". Treat your sweet to the new Marshmallow Peanut Butter Cream Ice or perhaps a delicious Strawberry Sweetheart Blendini,® made with Strawberry Italian Ice, Vanilla Custard, and Nilla® Wafers, perfect for that special someone on February 14th.

With its motto, "Ice, Custard, Happiness", Rita's is dedicated to serving up a big dose of happiness with their freshly made, delicious custom treats.

About Rita's Franchise Company

Rita's Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 19 states with over 625 outlets. Rita's presently has international locations opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty flavors, Old Fashioned Frozen Custard, Milkshakes, Unlimited Topping Sundaes, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. With its motto: "Ice, Custard, Happiness," Rita's is dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012. For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

SOURCE Rita's Italian Ice

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