Edible Arrangements® Cupcake Collection Sweetens Up Moments Every Single Day!

WALLINGFORD, Conn. - Feb. 15, 2013 // PRNewswire // - The weather outside may be cold, but cupcakes are hot at Edible Arrangements®.

In less than a year since debuting late last summer, the Cupcake Collection has quickly become one of the most popular options among customers.
Featuring handcrafted fresh fruit arrangements and cupcake-shaped pineapple, dipped in gourmet white and semisweet chocolate and topped with festive sprinkles, the "cakes" are available in custom cupcake or birthday cake-shaped containers. Many guests make the arrangements even sweeter by adding chocolate dipped bananas or Granny Smith apple wedges to the arrangements.

"We knew the Cupcake Collection would be popular, but it has surpassed our expectations," said Edible Arrangements® CEO Tariq Farid . "The Cupcake Collection is perfect for those occasions that happen 365 days a year, from thanking a teacher to celebrating a promotion at work to wishing a loved one happy birthday. It's a delightful and unexpected way to 'WOW' that special person."

Edible Arrangements® also recently introduced a new limited-time arrangement to the collection featuring Anjou pears that is available through March 31. During this time, Anjou pears dipped in semisweet chocolate can be added to any of their delicious Cupcake Collection arrangements.

Among the most popular Cupcake Collection arrangements are:

  • Confetti Fruit Cupcake™ With Dipped Strawberries, featuring cupcake-shaped pineapple dipped in gourmet white and semisweet chocolate with rainbow sprinkles. The arrangement is also filled with an assortment of fresh fruit favorites: cantaloupe, honeydew, strawberries and grapes, and displayed in a custom cupcake-shaped container.
  • Grand Berry Confetti Cupcake™ Fruit Bouquet, featuring cupcake-shaped pineapple dipped in gourmet white and semisweet chocolate with rainbow sprinkles, and filled with fresh strawberries, pineapple and grapes, and artfully arranged in a custom birthday cake-shaped container.
  • Confetti Fruit Cupcake™ featuring crisp Anjou pear wedges dipped in gourmet chocolate and cupcake-shaped pineapple dipped in gourmet white and semisweet chocolate with rainbow sprinkles. It's filled with an assortment of fresh fruit favorites: cantaloupe, honeydew, strawberries and grapes. Available until March 31.

The Cupcake Collection, along with additional Edible Arrangements® offerings can be ordered online at www.ediblearrangements.com or by calling 1-877-363-7848. Find the Cupcake Collection under the "Arrangements" tab online to view more delicious cupcake options.

About Edible Arrangements

With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine's annual "Franchise 500" for the past six years and also placing in Entrepreneur's top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements® was named one of the Top 5 businesses in Connecticut by Inc. magazine's first Hire Power Awards in 2012 and has also ranked in Inc.'s Top 5,000 fastest growing privately-held companies for seven consecutive years. The company was recently recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine and was also named as one of 1851's "Top 100 Social Franchises." Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

SOURCE Edible Arrangements



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