Edible Arrangements® Names John Wuycheck Vice President of Franchise Development

Former Seattle’s Best Coffee executive appointed to lead Edible Arrangements® aggressive franchise growth.

February 19, 2013 // Franchising.com // WALLINGFORD, Conn. – Edible Arrangements International, the pioneer and leader in handcrafted fruit arrangements, has named franchise veteran John Wuycheck Vice President of Franchise Development to lead the 1,100-unit concept’s global expansion.

Wuycheck brings more than 10 years of retail franchise development and sales experience to the position. He was previously Vice President of New Business Development for Seattle’s Best Coffee Company, where he was responsible for the re-launch of the company’s franchising program.

“John is the perfect addition to the Edible Arrangements® team at this point in our growth,” said Tariq Farid, founder and CEO of Edible Arrangements®. “He brings experience and leadership, in addition to a proven track record with growing retail concepts.”

In his role, Wuycheck will oversee the development team, as well as spearhead national and international franchise growth, including the expansion of Edible To Go®, the quick-serve concept that offers convenient, on-the-go dipped fruits, salads and smoothies, along with traditional arrangements.

Wuycheck began his career in franchising with an eight-year tenure at Cold Stone Creamery, where he led the growth of the concept as Vice President of Franchise Development.

Wuycheck is a graduate of The University of Kansas with a Bachelor of Science degree in Business Administration.

About Edible Arrangements

With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine’s annual “Franchise 500” for the past five years and also placing in Entrepreneur’s top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises.” Edible Arrangements® was named one of the Top 5 businesses in Connecticut by Inc. magazine’s first Hire Power Awards in 2012 and has also ranked in Inc.’s Top 5,000 fastest growing privately-held companies for seven consecutive years. The company was recently recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine and was also named as one of 1851's "Top 100 Social Franchises." Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

SOURCE  Edible Arrangements

Media Contact:

Scott White
BizCom Associates
(214) 458-5751
scottwhite@bizcompr.com

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