National Senior Care Franchise Signs AARP’s Work Reimagined Pledge
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National Senior Care Franchise Signs AARP’s Work Reimagined Pledge

Home Helpers Commits to Recruit Mature, Qualified Individuals through National Program

February 21, 2013 // // CINCINNATI – Home Helpers, one of the nation’s leading home healthcare franchises, announced today it has signed AARP’s Work Reimagined Pledge, a national effort to help mature, qualified workers pursue more satisfying careers with employers that are hiring.

Leveraging the professional networking website LinkedIn, AARP’s Work Reimagined program enables mature job seekers to advance themselves in today’s tight job market using social media. By signing the pledge, Home Helpers is committed to actively seeking mature workers to join its mission of becoming the most trusted and respected provider of senior home care services.

“We recognize a lifetime of experiences is an unparalleled quality when it comes to caring for others,” said Emma Dickison, president of Home Helpers and Direct Link. “The need for qualified, experienced workers in the healthcare industry will only continue to grow as our nation ages. By signing the Work Reimagined Pledge, we are showing our commitment to hiring skilled professionals and aiding in their pursuit of a more fulfilling career.”

Work Reimagined is AARP’s first talent exchange and comprises experienced workers, peers, employers, and world-of-work experts to help people navigate the new reality of using social media to find employment.

According to Rob Romasco, president of AARP, “Work Reimagined enables experienced workers to share their views and help them navigate an ever-changing workforce in a vibrant online community. Forward-looking employers who sign our pledge are stating they will recruit these individuals across a level playing field. They are looking to employ people with a strong work ethic, maturity and strong customer orientation.”

Home Helpers provides comprehensive home healthcare services for seniors, new and expectant mothers, those recovering from illness or injury and individuals facing lifelong challenges. Caregivers work with clients one-on-one to tailor flexible care plans to meet their specific needs and budgets, with services such as local transportation, light housekeeping, meal preparation, medication reminders and bathing, among others.

For more information about Home Helpers, visit www.HomeHelpers.CC.

For more information about AARP’s Work Reimagined Program, visit

About Home Helpers

Founded in 1997, Cincinnati-based Home Helpers is one of the nation’s leading senior care franchises specializing in comprehensive home healthcare services and companionship for seniors, new and expectant mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 600 communities across North America and is seeking qualified franchise candidates in strategic communities throughout the country. Home Helpers does not discriminate against anyone on the basis of religion, race, sex, color, national origin, ethnicity, disability, age or sexual preference in connection with employment or acceptance, treatment, or participation in its programs, services and activities. For more information on Home Helpers and franchising opportunities, visit the company’s Web site at www.HomeHelpers.CC.

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience; AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming including My Generation and Inside E Street. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at

Media Contact:

Julianne Kennelly
Fishman Public Relations and Marketing
(847) 945-1300 x239


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