February 26, 2013 // Franchising.com // AUSTIN, Texas – New Orleans, known for its jazz music, annual Mardi Gras celebration and creole cuisine, is the inspiration behind Schlotzsky’s® newest menu addition. From now until June 2, the home of The Original® round-toasted sandwich will feature three new signature ‘Muffalotza’ Sandwiches – Smoked Turkey, Ham and Roast Beef.
“Although Mardi Gras has come and gone, we wanted to give customers a reason to celebrate for a few more months,” said Kelly Roddy, president of Schlotzsky’s. “Not only can they enjoy our New Orleans-style sandwiches, which offer a variety of bold flavors, including our unique olive tapenade, but one lucky winner will get to visit one of the greatest cities in the country. We’re excited about these sandwiches and looking forward to rewarding our guests through our Facebook sweepstakes.”
In addition to the new signature sandwiches, Schlotzsky’s® will run its first-ever Facebook sweepstakes throughout the duration of the promotion. On a weekly basis, winners will be awarded Schlotzsky’s® gift cards. The weekly giveaways are in anticipation of the grand prize giveaway—a trip for two to New Orleans. The contest is accessible through Facebook, QR codes found on in-store promotional materials and www.WinNola.com.
Schlotzsky’s restaurants offer guests more than 15 different sandwiches on its famous, round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads and a variety of soups and delectable desserts.
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Azerbaijan, Turkey, China, South Africa and Kuwait. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.
Fishman Public Relations