Schlotzsky’s® Unveils New Trio of Muffalotza Sandwiches and Sweepstakes for Trip to New Orleans

The new sandwich trio will be available at Schlotzsky’s through June 2
Facebook sweepstakes includes a grand prize trip for two to New Orleans

February 26, 2013 // Franchising.com // AUSTIN, Texas – New Orleans, known for its jazz music, annual Mardi Gras celebration and creole cuisine, is the inspiration behind Schlotzsky’s® newest menu addition. From now until June 2, the home of The Original® round-toasted sandwich will feature three new signature ‘Muffalotza’ Sandwiches – Smoked Turkey, Ham and Roast Beef.

“Although Mardi Gras has come and gone, we wanted to give customers a reason to celebrate for a few more months,” said Kelly Roddy, president of Schlotzsky’s. “Not only can they enjoy our New Orleans-style sandwiches, which offer a variety of bold flavors, including our unique olive tapenade, but one lucky winner will get to visit one of the greatest cities in the country. We’re excited about these sandwiches and looking forward to rewarding our guests through our Facebook sweepstakes.”

The three new, signature sandwiches include:

  • Smoked Turkey Muffalotza
    Smoked turkey breast, Genoa salami, olive mix, parmesan and mozzarella cheeses, lettuce, tomato, red onion, Creole mayonnaise and our signature dressing on our toasted Sourdough bun;
  • Ham Muffalotza
    Lean smoked ham, Genoa salami, olive mix, parmesan and mozzarella cheese, lettuce, tomato, red onion, Creole mayonnaise and our signature dressing on our toasted Sourdough bun; and
  • Roast Beef Muffalotza
    Shaved roast beef, olive mix, parmesan and mozzarella cheeses, lettuce, tomato, red onion, Creole mayonnaise and Schlotzsky’s Louisiana Hot Sauce on our toasted Sourdough bun.

In addition to the new signature sandwiches, Schlotzsky’s® will run its first-ever Facebook sweepstakes throughout the duration of the promotion. On a weekly basis, winners will be awarded Schlotzsky’s® gift cards. The weekly giveaways are in anticipation of the grand prize giveaway—a trip for two to New Orleans. The contest is accessible through Facebook, QR codes found on in-store promotional materials and www.WinNola.com.

Schlotzsky’s restaurants offer guests more than 15 different sandwiches on its famous, round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads and a variety of soups and delectable desserts.

About Schlotzsky’s

Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Azerbaijan, Turkey, China, South Africa and Kuwait. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.

SOURCE  Schlotzsky's

Media Contact:

Kelsey Brennan
Fishman Public Relations
(847) 945-1300
KBrennan@fishmanpr.com

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