CINCINNATI - Feb. 28, 2013 /PRNewswire-USNewswire/ - With the season of giving concluded, the season of need has arrived, and millions of low-income families are now choosing between heat and hunger. To help those in need this winter, HoneyBaked has joined with Feeding America®, the nation's leading anti-hunger organization, to donate 100,000 meals.* To officially launch the program, HoneyBaked is donating 4,000 pounds of ham (10,000 immediate meals)** in the Washington, D.C. area, where one in five children is at risk of or experiencing hunger.
From February 27 through March 27, customers are invited to help HoneyBaked reach its goal of providing 100,000 meals*. HoneyBaked stores across the nation will be accepting donations at the register, one hundred percent of which will go to Feeding America®, which at a national level can provide eight meals for every dollar donated.
"While we typically connect charity and hunger with the holiday season, the reality is that hunger is a year-round struggle for many," said Craig Kurz , CEO of HoneyBaked. *** "Following a busy holiday season, we want to invite our customers to help maintain awareness of this continuous need in the communities where we do business."
According to the US Department of Agriculture, in 2011, 50.1 million Americans lived in food insecure households, which includes 33.5 million adults and 16.7 million children. Feeding America cites unemployment as a leading predictor of food insecurity. "With heating costs on the rise this year, it is increasingly difficult for families to put food on the table," said Leah Ray , vice president of corporate partnerships at Feeding America. "They often must turn to their local food banks, many of which experience a decline in donations after the new year."
To help HoneyBaked reach its goal of providing 100,000 meals to Feeding America's ongoing effort of fighting hunger, visit your local HoneyBaked store. To find your nearest HoneyBaked location, visit www.honeybaked.com. For more information on Feeding America, visit www.FeedingAmerica.org.
*Monetary equivalent of $12,500.00, $1 provides 8 meals secured by Feeding America on behalf of local member food banks
**4,000 lbs of Ham equates to 10,000 servings according to HoneyBaked
*** The HoneyBaked Ham Co. of Ohio
HoneyBaked was founded in 1957 and is a premium food retailer known for the most flavorful, moist and tender Honey Baked Hams® and Turkey Breasts you'll find anywhere, as well as a host of other fully cooked entrees, side items and desserts. HoneyBaked has become a tradition for families nationwide who can now shop at more than 400 HoneyBaked locations. To become a HoneyBaked franchise owner, visit www.honeybakedfranchise.com or call 866.968.7424.