Buffalo Wild Wings Flies South to Mexico
International expansion continues for brand built on wings, beer and sports.
MINNEAPOLIS - March 7, 2013 - (BUSINESS WIRE) - With more than 900 restaurants in the United States and Canada, Buffalo Wild Wings® continues to spread its wings across North America with the announcement today that it has signed agreements to open restaurants in Mexico later this year. The announcement was made at the company’s annual business conference in Orlando, Fla.
“We are delighted to announce that we are bringing our unique and social sports viewing experience to Mexico,” said Sally Smith, CEO and president of Buffalo Wild Wings. “In our restaurants across the U.S. and Canada, we see how sports bring people together and we are confident that Buffalo Wild Wings’ stadium-like atmosphere will attract sports fans in Mexico as well.”
The new agreements are with three Mexican franchise groups: PRENSA, Family Dine Foods and Grupo SE. Construction is expected to begin soon, with three restaurants scheduled to open in 2013. The new restaurants will feature Buffalo Wild Wings’ new design, which is built to capture the look and feel of a stadium, and provide the ultimate in sports viewing.
The company’s international push began in 2011 with restaurants in Canada, which have grown to include nine locations. Last year, Buffalo Wild Wings announced further expansion into the Middle East and Puerto Rico and expect to open the first of those restaurants later this year. The company continues to explore opportunities in markets across the world.
“As we explore new markets, we take the time to learn about the countries, cultures and potential partners,” said Smith. “We are pleased to be working with three franchise partners who all have extensive experience in restaurants and retail – and most importantly, a deep understanding of the market and our target Guest.”
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 20 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 900 Buffalo Wild Wings locations across 49 states in the United States, as well as in Canada.
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