Dickey’s Barbecue Chain Hops on Easter Meal Deals

Nation’s Largest Barbecue Franchise Turns Easter on its (Bunny) Ear with Barbecue Honey Ham

DALLAS - March 12, 2013 - (BUSINESS WIRE - Dickey’s Barbecue is turning up the heat on this year’s Easter excitement. The fast casual barbecue restaurant chain known for delicious slow smoked meats is offering complete meals and new whole meat options just in time to hop things up for Easter.

“Our Barbecue Honey Ham was a major hit during last year’s holiday season,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants. “We wanted to offer our customers something really unique and flavorful -- our new Barbecue Honey Ham really delivers.”

Dickey’s Barbecue Honey Ham is a 6-7 pound ham, spiral cut for convenience and ease of serving. The ham is glazed to perfection with a combination of sweet golden honey and Dickey’s signature hickory smoke. Dickey’s Complete Easter Meal includes the BBQ Honey Ham along with baked potato casserole, green beans with bacon, Caesar salad and a dozen buttery rolls for $109.95. Dickey’s is also offering an Easter Ham Meal option that includes the Barbecue Honey Ham, Baked Potato Casserole and a dozen rolls for just $84.95. The Barbecue Honey Ham is available for individual order for $59.95.

“I’m proud to offer our new Barbecue Honey Ham to family tables around the country,” said Dickey. “We really took our time perfecting this recipe, and I know it offers a new approach to the traditional Easter ham that our customers will appreciate.”

Dickey’s Barbecue introduced the new Barbecue Honey Ham last fall. The rapidly expanding national barbecue chain broke system wide sales records during the holidays with over a 35% increase in year-over-year sales.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 70 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 280 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year Nation’s Restaurant News named Dickey’s “Top Five Growth Chains” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit www.dickeys.com or for franchise opportunities call (866) 340-6188.

Contact:

Dickey’s Barbecue
Jami Zimmerman
972-248-9899
jzimmerman@dickeys.com

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